Susan Young
Award-Winning Story + Sales Coach

Whether you're a new or more seasoned entrepreneur, if you want to show up in a bold and more confident way, you're in the right place!

You Started Your Business to Make an Impact.

But You're Feeling Invisible Online.

You're Being Pulled in So Many Different Directions, But You Still Feel Stuck.

Your Messaging is Confusing Prospects, And You Have No Idea How to Even
Start Cleaning It Up.

Isn't It Time to Show Up In a Bold Way (Without the Self-Doubt)
So You Can Live Your Life's Purpose?

"I'm so much more transparent and intuitive on calls. People sense it and they just want to work with me. In a few weeks of working with Susan, I've closed $32,000 in new business simply by having a conversation. That's a 700% Return-on-Investment!

I've been in sales a long time. Susan's new way is much better than my old way. I'm putting myself out there and more people are coming!"

Jennifer LaTour
Business Development, MZQ Consulting

"I had 'book knowledge' but was falling short on confidence and my story. My business grew by 400% in four months because of my work with Susan. Now, I don't even have time to follow-up with all my prospects."

Chris Wolpert

There is Just ONE Reason Jennifer, Chris, and So Many Others Are Seeing Such LIFE-CHANGING Transformations... 

They are using the Story Funnel System I created 22 years ago when I started my business. 

I grew to multiple 6-figures without technology, a budget, or a team.

And you can, too! 

My 5-step Story Funnel System transforms and clarifies every area of your communication so that you: 

  • Listen deeply, speak powerfully, and attract new opportunities and business — online and in-person
  • Get hired to speak and share your story as a leader in your niche
  • Score media + podcast interviews that bring visibility (and social cred)  
  • Simplify messaging so offers are concise — and you close more clients 

When you talk in a compelling, bold, and authentic way...and open up about your real experience without feeling ashamed, you'll better serve your audience and make a bigger impact.  

Look, no one wants another awkward sales pitch.

But, come on, who doesn't love a fabulous story about overcoming a real-life struggle and feeling more empowered?? 

When you know how and when to talk about your business, you'll become a better communicator, so you don't sound like everyone else.  People will pay attention.  And they'll buy from you. 

The Story Funnel System works for years and years in any niche — even in this cray-cray Pandemic! 

Have Questions?
Click Here to Schedule a
Free Story Power Session!

"I clarified who my ideal client is, streamlined my offerings, and more than doubled my business during the Pandemic. Sue is a caring, competent powerhouse and models what she teaches. She is worth it! "

Laura Schmidt

Get Out of Your Own Head with
Private or Group Story Coaching

Award-Winning Communicator.
On-Air Radio News Reporter.
Publicist. Speaker. Entrepreneur.

One Hour

You are in a jam. Maybe you’re stuck on content. Or maybe you need help writing a clear pitch to a reporter or podcaster. Maybe you need to get out of your own way and quit listening to self-doubt that's got you stuck. These calls are for quick fixes. We meet virtually or with an "old-style" phone call to get you motivated and on track! 

$500.00 USD

Half Day Coaching

This 4-hour block helps you fine-tune your messaging, mindset, pitch, or upcoming talk. I'll be your sounding board for storytelling, communication, and sales challenges so you feel relaxed, confident, and authentic while living your life's purpose. This session works best when you bring just 1 or 2 topics so we stay super-focused.

$1,599.00 USD

Monthly Coaching

Struggling with how to connect your story to more sales? Maybe negative self-talk is keeping you from showing up in a bold way or connecting with the right people. Or maybe you want to be a paid speaker and don't know where to start. In our 3- month private coaching sessions, we'll cover any or all of this. We'll meet on video weekly for 1-hour. Plus, you'll have access to the Resource Vault so you can use materials over and over again! 

$2,000.00 USD

Maria Swann was making
a little money and now has
a waiting list PLUS she raised her
rates with the Story Funnel System!


For 35+ years, I've been a trusted communications coach + advisor to: 

  • Entrepreneurs + sales professionals 
  • Holistic coaches, authors + speakers
  • Therapists + health + wellness pros 
  • CEOs
  • Doctors + hospitals
  • Association managers
  • Governors, mayors +  elected officials
  • Community advocates
  • Schools + universities 
  • A 4-time Olympic athlete 
Click Here to Schedule a
Free Story Power Session!

"I thought I needed help with online marketing. Then, I discovered I didn't feel confident with my own communication. We just beat our biggest competitors and closed a $61,000 contract by using Susan’s Story Funnel System. It’s a 400% Return on Investment! The way we message, advertise, write newsletters, or talk in meetings is totally different. I’ll carry what Susan taught me through the rest of my career. "

John Woods
Health Benefits Entrepreneur

Transformational Coaching...
From New Jersey to New Zealand!

I'll show you how to simply have confident conversations so that you quickly attract dream clients and exciting opportunities that grow your business.

Listen to Heidi Armstrong's life-changing transformation from our work together!


"Sue helped me refine my story and reactivate my voice, so I show up with boldness and confidence. I'm helping so many women who want to make an impact. If you're thinking of working with Sue, do it!"

Diana Patton
Social Justice Advocate + Former Civil Rights Attorney

"Susan’s programs helped me to step out and be bolder in promoting myself beyond my sphere of influence. Business is steady and I was promoted during the Pandemic. I’m the first and only woman to be a Lease Director in all of Houston! I’m so proud of myself! "

Cheryl Seidner
Lease Director, D&M Auto

"I am blown away with Susan's coaching and formulas. I struggled with my story for years and took a lot of classes. The first time I shared my new story, 3 qualified leads wanted to connect! That's never happened. Now I feel like I own my introduction. Work with Susan! "

Michelle Palys

"I was so stuck in my head before I met you. You gave me the confidence to talk about myself and tell business stories in-person and on social media. You also gave me the framework for marketing and sales. I’m a much better communicator than I was just a couple of months ago. Your templates and NLP experience are incredibly valuable. My calls are more productive, email open rates are higher and I'm acquiring new clients quickly! "

Allison DePaoli
Employee Benefits Adviser/Entrepreneur

"Susan is a secret weapon for communication! Her coaching and course brought me the clarity and confidence I needed to propel my business forward!"

Brittany Lynch

Transform Your Confidence, Messaging, and Sales with the Story Funnel System So That You Can Make a Bigger Impact.


Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants