A 6-week online group training for new + experienced entrepreneurs, coaches, therapists, speakers, and consultants who despise pushy sales tactics. 


  • You have the smarts and skills, but hardly anyone is buying because prospects look “glazed over” when you talk about your business. You’re starting to wonder if you’ve missed the boat when it comes to online marketing and selling.
  • You think you're doing OK with lots of words and "winging" your introduction. But you know deep inside you're confusing prospects and don't even know how your elevator pitch fits into your marketing strategy…and how to cut the dang jargon so people pay attention.   
  • You are overthinking your messaging when there’s an easier way to get more visibility—without paid ads or spending any more time on social media. Can’t we just get back to networking in person; I’m so much more confident just talking to people face-to-face!
  • You cringe inside when someone says, “Tell me about yourself” because you’re still listening to that negative self-talk (ssshhh, no one is supposed to know) that you secretly don't know where to start. 
  • You desperately want to help more people but you don't want to hog the spotlight. After all, bragging doesn't feel right, and you wonder if you’re truly worthy of sharing your story. 

Feel Like You're the Best-Kept Secret?
It's Time to Let the Cat Out of the Bag!

Learn How to Captivate and Connect with
Your Dream Clients by Simply Sharing Your Story!

PLUS!! You can get a whopping 700% Return-on-Investment, like my client Jennifer...

You’re not clear what to include and what to leave out of your elevator pitch or About Me page so that you grab —and keep — people's attention

You’re not convinced that simply speaking up and getting out of your own way will help you organically attract more clients

You’re not truly believing you are worthy of sharing your story right now, even though you have impressive credentials and experience

You're not strategic with your online networking and are disappointed while others with less experience are signing contracts 

You're not communicating the right vibes + energy that create exciting new opportunities 

  • I didn't talk until I was 4 years old. My parents thought I was deaf. The doctor said I was fine. 
  • I went to college and got a degree in Mass Communication. Go figure. 😂
  • I was an on-air radio news reporter for 10 years, using my voice to tell other people's stories without truly feeling worthy of my own. 
  • I looked confident on the outside, won awards + had lots of achievements, still I never felt like I was enough.  
  • I listened to my older sister tell people: "It's great that Susan's on the radio so I can shut her off. At home, we're forced to listen." This "joke" stayed in my head + heart for 20+ years.   
  • I wanted desperately to teach our 2 kids how to feel “good enough” and love themselves, but how can you teach something you've never learned?
  • An epic family crisis that ripped us apart for 10 agonizing years led to newfound strength, courage, vulnerability...and a deep sense of self-respect, self-love, and self-worth that I had been hiding from—and chasing—all my life.

Whew! I didn't need more therapy.

I just needed to find my voice in a new way, reset my business story, and get past the "illusion of confusion."

I did it, and you can, too. :)

I have deeper connections with colleagues, friends, and strangers by simply opening about my journey — and sharing as much or as little as I want

I feel completely liberated and free from my limiting beliefs 

I live my life with a new perspective that's brought magic, abundance, and compassion at levels I never imagined were possible 

I enjoy my marriage of 32 years with a renewed commitment to us as individuals and partners—and I laugh a lot more, too

I am SO ridiculously proud to share my perfectly imperfect story because I know that I matter. So do you. 

When I gave myself permission to use my voice and share my truth, my life transformed. You can have the grace and space to re-write your story and start believing in yourself so that you can share your story + gifts with the world! 

But don't take my word for it. My clients and students — from Austin to Australia—are happy to share  their experience with you...

This is What You'll Learn.
We Start with the 30,000-Foot View...

Week 1: Transforming Your Self-Talk — For Good

We begin with the 30,000 foot view of storytelling and the internal stories that are keeping you stuck. (No therapy involved; we simply reframe and re-set!) You'll learn how to silence your limiting beliefs and get out of your own way so you show up boldly in the world. We'll clear out your foundational blocks first so you are more self-assured, confident about living your purpose. And I'll share the scientifically proven 3-step process that successful leaders worldwide use to reach new levels of expansion and growth. Life and business become will become so much easier! 

Week 2: Building Rapport + Connections with Prospects   

You can have a fabulous offer. But if people are confused or don't believe you, they won't buy.  When you feel comfortable and confident talking about your business, it's easy to connect + build rapport with dream clients in a friendly, helpful way. I'll teach you how to find the exact words that resonate with your ideal clients so they engage with you online and in person. It's  beyond avatars. 😍

Week 3: Writing Your 30-Second Elevator Pitch So You Generate {Qualified!} Leads

The 15,000 foot view in Story Magnets is where the real magic happens! As new levels of self-confidence take root, I'll share my exact formula so you OWN your introduction. You'll quickly qualify leads with just the right words in one simple sentence! Past students are shocked at how one line will captivate your prospects — and attract new business, referrals, and opportunities. 😍 There are also live hot seats so you can practice in a safe space with other committed entrepreneurs. 

Week 4: Talking About Your Journey in a Real + Heartfelt Way  

If you're confused about what to leave in and what to leave out when explaining your business, you'll love how we craft the “Highlights Reel” of your journey. Together we’ll  plug your life into my template so you are relatable, personable, and memorable.  You'll walk away with the exact  structure + words when someone says: "Tell me about yourself." Plus, this longer introduction is perfect for the “About Me” page on your website. You can use it over and over again.

Week 5: Feeling Worthy Enough to Share Your Story  

Welcome to the 5,000 foot view of your story. Your introduction has got to make an impact so you can move conversations forward in an easy + aligned way. There's magic in your words, voice, and body language. I’ll share techniques (that your competitors probably don’t know!)  so that you have instant rapport — with your voice and body language. Tweak your delivery and body language because YOU are the message!  It's time to step into your power. and attract juicy new opportunities. 

Week 6: Maximizing Shameless Self-Promotion —Consistently 

We’ll pull everything together to get up close with your day-to-day work. With this 1,000 foot-view, you'll see exactly what and how to post online to share your accomplishments and grow your visibility. You'll have confidence and humility .to be the Subject Matter Expert in your niche. It doesn’t matter if you’re shy, introverted, or friendly. You'll have the exact words, visuals, examples, and strategy to use right away!

Maria Swann Got Fast Results with Story Magnets.
You Can, Too!


Story Magnets: New 6-Week Online Group Starts Monday, April 18, 2022!


6 Video Trainings + Templates

All lessons will have a video, plus  worksheets and formulas to make the course juicy and digestible. You'll also have a custom Action Plan each week so you're organized and on track. 

Weekly Coaching + Hot Seats

Get answers to any and all questions with live group coaching EVERY week! You'll get direct feedback and tactical guidance from Susan when you jump in the Hot Seat so you know exactly what to say when introducing yourself!

A Supportive Community

You will have an amazing group of people who are transforming just like you! We'll be encouraging one another — and learning   so that you become the best storyteller and version of yourself! 





✔ 6 video lessons 

✔ 6 group coaching calls + hot seats 

✔ Templates, PDF worksheets, and formulas

✔ Support + encouragement from other students 

✔ Recordings of all coaching sessions

✔ Lifetime Access!

✔ BONUS 💥 The Expert Entrepreneur Video Series! (15 conversations with Susan's close entrepreneur friends covering sales, podcasting, branding, and lots more!)





✔6 video lessons 

✔ 6 group coaching calls  + hot seats 

✔ Templates, PDF worksheets, and formulas

✔  Support + encouragement from other students 

✔ Recordings of all coaching sessions

✔ Lifetime Access! 





Frequently Asked Questions

You'll have LIFETIME access to all the videos, worksheets, formulas, templates, and recordings from Story Magnets. 

When you enroll and Pay in Full by April 1, 2022, you'll receive exclusive access to "The Expert Entrepreneur" Video Interview Series. Susan opens the vault to her conversations with online leaders, covering everything from sales strategies and podcast interviews to branding and mindset transformation.

We begin on Monday, April 18, 2022. 

Each Monday for six weeks, you'll have access to a 30-minute video lesson with accompanying PDF(s). Work at your own pace.

We'll meet on Zoom each Thursday at 11 AM CDT/ 12:00 PM EDT for Coaching and Live Hot Seats. These are recorded in case you miss one. 

Also!! You'll save $100 when you sign up for a private, 1-hour coaching session with Susan during the course of the program.🎁 Ask us about the coupon! 

Story Magnets runs from Monday, April 18, 2022 and ends on Thursday, May 26, 2022.  

My most successful students spend an average of 1-1.5 hours a week on the content. That includes watching the 30-minute video lesson!

Much of what you'll learn can be applied and put into practice right away. By simply "going about your day" with professional and personal conversations and interactions, you'll be AMAZZZED at how you can use the strategies, techniques and tactics  you're learning in Story Magnets. 

So paying attention and noticing things you do at work and home prove to be valuable lessons for you! 

No, and here's the reason why. This class - and Susan's teachings- are based on self-trust and confidence. It's about you being decisive and responsible about your business and professional/personal development. 

Absolutely! We know everyone's busy and life happens. Of course, it's best to attend live. If you have to miss a coaching session, you'll receive the recording within 12 hours.

Susan is an award-winning story  + sales coach and the founder of Get in Front Communications, Inc. For 22 years, Susan has been teaching  entrepreneurs how to tell their stories so they have more clarity, impact, and clients. 

A former radio news reporter and on-air anchor for 10 years, Susan has interviewed everyone from homeless people to presidents. She also managed the Office of Radio & Television for New Jersey Governor Christine Todd Whitman. In addition, Susan was PR director for a statewide nonprofit.

Susan is a certified practitioner in Neurolinguistic Programming. NLP is the interrelationship between our thoughts, experiences, behavior and communication.  

Susan has been honored as “Entrepreneur of the Year” and is one of the ‘Top 75 Badass Women on Twitter.’

She facilitates Communication Nation on Facebook.

Susan and her husband relocated from New Jersey to San Antonio, Texas in 2006. They have two grown children and get back to New Jersey often to enjoy family, friends, the beach...and tasty pizza.


Look, here's the dealio.

You can keep going in circles convincing yourself you're stuck and don't know where to begin.

One of my coaches called me out on it.

She says it's the "illusion of confusion." 

THIS is where to begin!

Getting real here: Every single thing I teach and share are things I have learned (usually the hard way), figured out, fell apart, bounced back and succeeded. 

Story Magnets delivers huge and fast results...typically a 400-700% Return on Investment. Personally, I never walk away from programs with this kind of R-O-I. It simply doesn't make any business sense. Most other programs barely come close to these numbers. 

I've handpicked 35 years of communications experience and resources into 6 weeks so you can stop guessing and start BEING the CEO of your business!

And, if you still have a question, drop me an email and we'll schedule a quick call: [email protected]

If you're thinking you'll wait until Story Magnets is offered again, this is the only 2022 availability. 

Let's do it! 

Still have a question about Story Magnets? Book a 15-minute call with Susan now!


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