• You are a master at your craft, yet there's exasperation when your ideal clients aren't drawn to you
  • You insist on listening to the negative stories in your head that you don't know how to narrow down all of your experience  
  • You over-think everything a prospect is seeing in you (or doesn't) 
  • You join meetings expecting your introduction to be awkward because that's what always happens
  • You see competitors landing contracts — while you complain that no one is buying because of the Pandemic. 
  • You believe you don't have the storytelling skills to talk about yourself (and you don't even know where or how to begin)

"I had 'book knowledge' but was falling short of my sales goals. Since Story Magnets, I have as much business as I can handle and I’m building on my vision for 2021 with you and NLP! "

Chris Wolpert
Employee Benefits Adviser/Entrepreneur

"I've seen a 40% jump in my business — during the Pandemic —and it's because of my work with Susan! Her process has empowered me, enabled me to find my voice and concisely communicate my story. I now have so much confidence. I've been featured on numerous podcasts and media interviews as the 'go-to' expert. Susan is brilliant, incredible with words and I can't recommend her highly enough!! "

Heidi Armstrong

"Story Magnets is easily the single best ROI I’ve ever gotten, and I have invested 6-figures in mastermind coaching and programs over the past decade. My story was the magic piece that was missing. I was hemming and hawing when talking about my business. My website needed help for years. Now, I’m expressing myself with a clear, confident and authentic story. I finally feel legitimate! Jump on the Story Magnets wagon! "

Natalie Saxe
Empowerment Coach

You don't understand how to harness the power of a magnetic story and to create a connection with people who can buy or refer

You aren't clear on what others really want to hear from you

You're showing up like a deer in headlights ...allowing yourself to be timid and meek while others exude their personalities 

You're confusing storytelling with marketing 

You don't have a deep belief of the value you're worthy of right now

You're not communicating the right vibes + energy to attract exciting new opportunities 

You have story anxiety and don't know how to talk about yourself in a heartfelt way that gets peoples attention  

You don't know how to balance verbal and nonverbal communication to make stronger connections with people — online and in-person  

  • I was placing my value and worth soley on my career.
  • I was busy telling everyone else's story (as a radio news reporter) and lost track of my own opinions + feelings.
  • I looked confident on the outside, won awards + had lots of achievements, still I never felt special on the inside. 
  • I didn't know how to "connect the dots" from my story into a sales strategy.  
  • I wanted desperately to teach our 2 kids how to love themselves, but how can you teach something you've never learned?
  • An epic family crisis that ripped us apart for 10 agonizing years led to newfound strength, courage, vulnerability...and a deep sense of self-respect, self-love and self-worth that I had been hiding from—and chasing—all of my life. Whew! I didn't need more therapy. I just needed to reset my business story and get past the "illusion of confusion."  You can, too. :)

I've formed much deeper connections with colleagues, friends and strangers by simply opening up about my journey 

I've felt completely liberated and free of my limiting beliefs 

I've been living life with a new perspective that's brought magic, abundance and compassion at levels I never could have imagined 

I've been enjoying my marriage of 32 years with a renewed commitment to us as individuals and partners—and been laughing a lot more, too

I'm SO ridiculously proud to share my perfectly imperfect story because I know that I matter...and so do you

My story is just an example of what happens when you give yourself the grace and space to re-write your narrative and become the storyteller the world is waiting for! 


But don't take my word for it. My clients and students — from Austin to Australia—are happy to share their experience with you...

"I am blown away with Susan's coaching, process and formulas. I struggled with my story for years and took a lot of classes. The first time I used Susan's process, people wanted to connect with me. That's never happened before. Susan's experience as a reporter taught me what to include and what to leave out. I recently had to introduce myself in a Zoom meeting and now I feel like I own my introduction. I use everything Susan has taught me every single day because I know myself so much better than I did. You can't put a price on this. There's so much value that carries into my business, life and every relationship. Work with Susan! "

Michelle Palys
Business coach/Entrepreneur

"I was struggling with my words for a year. As a result of enrolling in Story Magnets during the Pandemic, I was finally able to write something clear and simple...and voila! I got two new clients within a month for my new virtual services! Susan is a seasoned and generous pro who over delivers. Take this class!"

Carolyn Gold
Interior Designer

"Susan is a secret weapon for communication! Her coaching and course brought me the clarity and confidence I needed to propel my business forward!"

Brittany Lynch

This is What You'll Learn...

Week 1: Introducing...YOU! 

I'll share my exact formula so you can confidently and concisely introduce yourself — online and in person. I promise you'll be shocked at how one simple sentence will captivate your prospects — and attract new clients, referrals and opportunities. 😍 There are also hot seats + coaching so you can practice in a safe space.  

Week 2: Uncovering Your Real Story 

Now that people are paying attention when you introduce yourself, we'll focus on the “Highlights Reel” of your journey. You'll get the exact template, structure + words for your longer story, brimming with achievements and personality. You'll be super excited to reply to "tell me about yourself." 

Week 3: Sharing Your Story with Style

Your introduction has got to connect + resonate with prospects. It's got to have an impact. The magic is in your words, vocal vitality and body language. I’ll share simple techniques (that your competitors probably don’t know!)  that bring instant rapport —and juicy opportunities. It's time to step into your power. YOU are worthy. YOU are the message!

Maria Got Fast & Amazing Results. You Can, Too!


"Incredibly powerful. "

Robert Gold

"Susan has a unique ability to cut through to the point. Her decades of experience come through with incredible simplicity. She is a master of words."

Dara Zycherman

Story Magnets Express! New 3-Week Class Starts Monday, March 1, 2021


3 Video Trainings + Worksheets + Templates

All lessons will have a video, worksheets and guides to make the course juicy and digestable. As you may know, I love to over-deliver so don't be shocked if this becomes quite a few more!

Weekly Q & A Coaching Livestreams

The group coaching continues with amazing guidance on everything you need to do to become the best storyteller and version of yourself! (Hot seats for practicing, too!) PLUS, every student gets a private coaching session with Susan.

A Supportive Community

You will have an amazing group of people who are just like you, going through the same fast-track transformation together as a community! We'll be supporting and encouraging one another throughout our journey.

" I was so stuck in my head before I met you. You gave me the confidence to talk about myself and tell business stories in-person and on social media. You also gave me the framework for marketing and sales. I’m a much better communicator than I was just a couple of months ago. Your templates and NLP experience are incredibly valuable. My calls are more productive, email open rates are higher and I'm acquiring new clients quickly! "

Allison De Paoli
Health Benefits Adviser

"Susan’s programs helped me to step out and be bolder in promoting myself beyond my sphere of influence. Business is steady and I was promoted during the Pandemic. I’m the first and only woman to be a Lease Director in all of Houston! I’m so proud of myself! "

Cheryl Seidner
Lease Director, D&M Auto

"I was feeling nervous and didn’t know of what to say. I was afraid of sounding wordy so prospecting was difficult. Now, I'm reaching out to more people and feel much more confident. I have an introduction that’s concise and impactful. I'm more excited than ever to build my business! "

Suzy Van Alstyne



1 Payment


✔3 video lessons 

✔ Weekly group coaching + hot seats 

✔ Support + encouragement from other students 

✔ Private 30-minute coaching session with Susan 

✔ Templates, formulas, worksheets & SURPRISE BONUSES 🤣

✔ Recordings of all coaching sessions

✔ BONUS! 1-hour video training, How to Score Interviews with Podcasters + Reporters (VALUE $599!)💥



2 Payments




✔3 video lessons 

✔ Weekly group coaching + hot seats 

✔ Support + encouragement from other students 

✔ Private 30-minute coaching session with Susan 

✔ Templates, formulas, worksheets & SURPRISE BONUSES 🤣

✔ Recordings of all coaching sessions


Frequently Asked Questions

You'll have access to Story Magnets Express, including Susan's expansive private Resource Library that she's been building for 20+ years. 

We begin on Monday, March 1, 2021.

The first video lesson with the short formula (30-second elevator pitch will be available in your Content Library in Kajabi on Monday morning, March 1, 2021 by  8 AM CST.) You'll have access to a new video lesson and PDF worksheets in your Content Library every Monday for 3 weeks. The videos are under 30 minutes each. Work at your own pace. 

We'll meet on Zoom each Thursday at 11 AM CST/ 12:00 PM EST for Office Hours, Coaching and Live Hot Seats. These are recorded in case you miss one. 

Also, each student in Story Magnets Express Ultra gets a 30-minute 1:1 private coaching session with Susan during the course of the program. 

Story Magnets Express runs from Monday, March 1, 2021 - Thursday, March 18, 2021.  

No, and here's the reason why. This class - and Susan's teachings- are based on self-trust and confidence. It's about you being decisive and responsible about your business, personal and professional development. 

Absolutely! We know everyone's busy and life happens. All Office Hours, coaching, hot seats, etc. will be recorded on Zoom. Links are shared with students within a few hours. 

Susan is an award-winning visibility strategist and founder of Get in Front Communications, Inc. For 21 years, Susan has been teaching professionals and entrepreneurs how to tell their stories so they can increase their visibility and credibility—and make a bigger impact.

A former radio news reporter and on-air anchor for 10 years, Susan has interviewed everyone from homeless people to presidents. She also worked as Deputy Director of New Jersey Gov. Christine Todd Whitman’s Office of Radio and Television, and was a PR director for a statewide nonprofit.

In addition, Susan is a certified practitioner in Neurolinguistic Programming. NLP is a model of communication, sales, psychology and business that's used by world leaders, politicians and top athletes to bridge communication gaps, create new mental roadmaps and build trust and rapport with others.

A graduate of Quinnipiac University in Hamden, CT, Susan has been honored as “Entrepreneur of the Year” and is one of the ‘Top 75 Badass Women on Twitter.’ She facilitates Communication Nation on Facebook.

Susan and her husband relocated from New Jersey to San Antonio in 2006. They have two grown children and get back to New Jersey often to enjoy family, friends, the beach...and tasty pizza.


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