Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included.
Listening to a presentation by Don Miller, author of the best-selling book “StoryBrand,” I was laughing—and cringing. The focus of Miller’s talk was clarity around how we present our offerings (products and services) to prospects.
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Here are 10 gems from Miller’s keynote at the EntreLeadership Summit. The final one is a video clip (above) from my follow-up interview with Miller.
Discover the secrets to connecting with your audience and creating content that builds communities. The strategies and tips are in this 5- minute video; check it out!
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Content often confuses non-writers. However, it doesn’t have to be an energy drain.
Content also has the power to grow your community. And regular posts that are valuable and timely keep you in front of your community. Content grows your tribe. It grows your business and moves you closer to achieving your professional and personal goals.
Let’s get past the confusion and angst that countless business owners endure when trying to generate ideas. Let’s make things easy. Remember, even seasoned marketers and bloggers get stuck occasionally.
No one expects you to be a professional writer so take the pressure off of yourself! You have plenty of knowledge hat potential customers need and want from you. All we have to do is get it out of your head…I promise it won’t hurt!