You can create stellar content without having to write anything.
Look, I get it. Not everyone is a writer.
And the good news is…not everyone is a reader.
Keeping this in mind—and ever-changing algorithms—successful marketing strategies include a mixed bag of content formats.
A variety of formats will improve your SEO rankings – and grow your business.
Here are 3 ways for non-writers to easily create fresh content:
Compile a round-up post. Listening to a webinar or training with a well-known leader in your industry. With basic notes or a recording, you can craft a post of “10 Takeaways” from the program. This is called “curated...
He had the stories in his heart and his head.
But David couldn’t get them out on paper.
No, it wasn’t a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35 years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
It could be a tough crowd.
I was FaceTiming with my nephew Eric, a college senior preparing to take on the world and make his mark.
Eric loves writing and has a strong sense of himself. He's bold, fun and funny. But he scared me beyond words.
Eric told me about his papers and professors. I'm sure he saw me twitch as he described his writing style and expression within the confines of a college classroom.
I told Eric point-blank: For the most part, everything you've had to write in college—style, formats and opinions.—will all go out the window.
The writing most of us have learned in school and have been using in business all these years is rarely effective these days.
Long, dry and stuffy writing is equivalent to a sleeping pill. People want personality and pizzazz.
Please don't ...
I was driving in a new area a few days ago and got lost...despite the GPS.
So I approached another human being who was walking his dog and he gave me on-point directions. "Go 2 miles; you'll pass the library and a gas station. At the light, turn left onto Broadway. There's a Walgreens on the corner. Take Broadway about half-a-mile and you'll see signs for the highway on the right. Bear right and then stay left towards Highway 10."
The various places and signs he told me to look for were super helpful in me finding my way. Being specific in our communication is critical, especially when we "talk to ourselves"...you know the internal soundtrack that's constantly looping in our heads. Our brains are wired to be specific. When we write down clear goals, our brains become laser-focused and move us towards what we want.
A key take-away from students in one of my recent online coaching programs was...
Do you feel like you can write or talk about anything and everything, except for your own experience and journey?
You’re not alone.
You may feel like you need to cram your whole life story into one sentence. Other times you need to hand over a novel.
Writing a professional bio can be challenging because these days, one size does not fit all.
Take the time to prep these four variations of your bio so that you're prepared and confident anytime, anywhere.
Start big! Write (or update) your professional bio similar to a LinkedIn profile. Think 300 words or so.
Use the full bio as a baseline for the next few.
Short Paragraphs for Speaking Engagements + Interviews
You’ll probably find yourself using this one most often. I recommend pulling 8-10 short sentences from your full bio. They don’t...
This is taken from today's Facebook Live in my FB group, Communication Nation. Join the group to watch the full video training. https://www.facebook.com/groups/communicationnation/
What happens when an empath hires a badass for coaching?
It’s not every day that deep and revealing moments happen in our businesses and lives. Often, we work to “move the needle” and “plant the seed” and all the other clichés. We wait to see if our efforts bear fruit. We grow impatient. But we grow because we want to live our life’s purpose and share our gifts with others so they can be better, stronger. We all want to discover—and live—with purpose and make meaningful contributions to the world.
When the stars align and we can answer Simon Sinek’s “Start with Why” and the “why you do what you do” makes sense deep within our souls and not our heads, we’re on the right path. It’s our calling, our purpose for being here in this moment called life.
So, here’s the truth....
Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments.
How do you explain your idea to someone else, especially a busy reporter or online influencer who receives irrelevant email and phone pitches daily?
Here’s the secret: Take out your business card. Write your idea on the back of your card. If it doesn’t fit, rip it up and throw it out. Nobody is going to understand it if it’s not clear, concise and compelling.
The “business card” approach is how you have to think of your pitches to reporters and online influencers. When emailing a pitch, for example, all you have is a few words in the subject line to grab someone’s attention.
The subject line must be a magical combination of just the right words…and in the right order. You’ll have to practice and edit. Being clear—and brief...
I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all, my older sister was the (almost) perfect “Marcia Brady,” and my younger sister was “the baby” who could do no wrong.
The real lessons, however, on how to stand out, came from my extended family, sprinkled across New Jersey and New York.
I didn’t truly understand how “different” we were until I had children of my own. My “kids”—now 25 and 23—asked me questions when they were younger that most parents DON’T hear:
I’ve been incredibly...