I was FaceTiming with my nephew Eric, a college senior preparing to take on the world and make his mark.
Eric loves writing and has a strong sense of himself. He's bold, fun and funny. But he scared me beyond words.
Eric told me about his papers and professors. I'm sure he saw me twitch as he described his writing style and expression within the confines of a college classroom.
I told Eric point-blank: For the most part, everything you've had to write in college—style, formats and opinions.—will all go out the window.
The writing most of us have learned in school and have been using in business all these years is rarely effective these days.
Long, dry and stuffy writing is equivalent to a sleeping pill. People want personality and pizzazz.
Please don't ...
Content often confuses non-writers. However, it doesn’t have to be an energy drain.
Content also has the power to grow your community. And regular posts that are valuable and timely keep you in front of your community. Content grows your tribe. It grows your business and moves you closer to achieving your professional and personal goals.
Let’s get past the confusion and angst that countless business owners endure when trying to generate ideas. Let’s make things easy. Remember, even seasoned marketers and bloggers get stuck occasionally.
No one expects you to be a professional writer so take the pressure off of yourself! You have plenty of knowledge hat potential customers need and want from you. All we have to do is get it out of your head…I promise it won’t hurt!
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