Painfully blunt is the way my hubs describes me.
Not gonna mince words here.
If you’re pitching yourself to event organizers who hire speakers….and all you get are crickets and maybe a gig for “volunteer speakers” …you’re wasting your time and energy.
You DON’T need to:
Create a slick Speaker 1-sheet with new branded photos
Pay for a goofball “speaker reel” video that's staged with “real people”
Join Toastmasters or spend big bucks on a voice coach
Waste a ton of time, money, and energy writing a book
Here’s what you DO need to do:
Connect your topic to the theme of an event so that decision-makers know you "get" their audience
Have a 1-minute video clip from a real talk that showcases your personality and expertise
Work on your internal voice first so that you quiet self-doubt (and get contracts, not crickets!)
Fine-tune your topic and description so organizers see you're a polished pro (and they can easily...
If we took our own advice, the world would be a very different place.
I was finishing a post about our willingness to stare down the truth and "go there."
To go deep and say what truly needs to be said.
Scratching the surface helps no one.
I was ready to hit PUBLISH, but something happened.
I threw up a little in my mouth.
Lots of words that scratch the Sue Young surface.
Even the Grammarly app I use deemed the engagement as “Bland.”
So I followed my own advice to "go there."
This is the real deal, Take 2.
I'm days away from finishing a year-long Mastermind program.
I'm a firm believer in learning from people who are 5-10 steps ahead of me.
To do this, I plunked down $30,000 to join Emily's Mastermind.
And I'm not even close to reaching my business goals.
Surprisingly, I am OK with this.
Because Emily's group turned me upside down and inside out. Not so much as an entrepreneur but as a human being.
As the program wraps up, I’ve done a lot of reflecting.
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.
I am obsessed with my work not because people walk away with a concise introduction.
Something is hiding deep beneath the words. And it has become my mission.
It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tears—to understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.
No words or voice were necessary.
So, what does a little girl who did not speak until age 4 do with her life?
I went to college and majored in mass communications. Go figure.
I quickly found the campus radio station, a place filled with microphones and speakers...
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
What happens when an empath hires a badass for coaching?
It’s not every day that deep and revealing moments happen in our businesses and lives. Often, we work to “move the needle” and “plant the seed” and all the other clichés. We wait to see if our efforts bear fruit. We grow impatient. But we grow because we want to live our life’s purpose and share our gifts with others so they can be better, stronger. We all want to discover—and live—with purpose and make meaningful contributions to the world.
When the stars align and we can answer Simon Sinek’s “Start with Why” and the “why you do what you do” makes sense deep within our souls and not our heads, we’re on the right path. It’s our calling, our purpose for being here in this moment called life.
So, here’s the truth....
I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all, my older sister was the (almost) perfect “Marcia Brady,” and my younger sister was “the baby” who could do no wrong.
The real lessons, however, on how to stand out, came from my extended family, sprinkled across New Jersey and New York.
I didn’t truly understand how “different” we were until I had children of my own. My “kids”—now 25 and 23—asked me questions when they were younger that most parents DON’T hear:
I’ve been incredibly...
A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants
COMPLETE THIS FORM AND
HIT THE BUTTON SO YOU CAN GET DETAILS.