I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.
I am obsessed with my work not because people walk away with a concise introduction.
Something is hiding deep beneath the words. And it has become my mission.
It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tears—to understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.
No words or voice were necessary.
So, what does a little girl who did not speak until age 4 do with her life?
I went to college and majored in mass communications. Go figure.
I quickly found the campus radio station, a place filled with microphones and speakers...
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
What happens when an empath hires a badass for coaching?
It’s not every day that deep and revealing moments happen in our businesses and lives. Often, we work to “move the needle” and “plant the seed” and all the other clichés. We wait to see if our efforts bear fruit. We grow impatient. But we grow because we want to live our life’s purpose and share our gifts with others so they can be better, stronger. We all want to discover—and live—with purpose and make meaningful contributions to the world.
When the stars align and we can answer Simon Sinek’s “Start with Why” and the “why you do what you do” makes sense deep within our souls and not our heads, we’re on the right path. It’s our calling, our purpose for being here in this moment called life.
So, here’s the truth....
I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all, my older sister was the (almost) perfect “Marcia Brady,” and my younger sister was “the baby” who could do no wrong.
The real lessons, however, on how to stand out, came from my extended family, sprinkled across New Jersey and New York.
I didn’t truly understand how “different” we were until I had children of my own. My “kids”—now 25 and 23—asked me questions when they were younger that most parents DON’T hear:
I’ve been incredibly...