I can’t count the times I’ve stared at a crisp new landing page that’s about to go live, wondering: will this convert?
Will my message land? Will the words resonate so people opt-in, reply, or join…whatever…?
Your words—and mine—only dance off the page and into the hearts of prospects when we use THEIR exact lingo.
When we talk about
This was glaringly obvious in one of the women entrepreneurs Facebook groups I’m in.
A member—let’s call her Lauren—wanted feedback on a landing page for her new offer. She specifically asked for comments on her 2-minute welcome video.
When I looked and read the few lines of text above the video, I had no clue what Lauren was offering.
Would the video bring clarity?
The page layout was visually appealing, but the words...
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