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Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece

What do Donald Miller’s StoryBrand book, Toastmasters, and Dale Carnegie have in common?
 
They’ve pretty much missed the boat. 👀
 
You may have read StoryBrand. I loved it—and even interviewed Donald Miller in person in 2018. 
 
Toastmasters helped improve my public speaking in 2002. Big fan.
 
Dale Carnegie’s How to Win Friends and Influence People was the first self-development book I read. Timeless.
 
Like me, you've probably invested in top coaches, books, and programs, too.
 
For some reason, though, your lead gen is still lousy, and your copy doesn't convert.
 
🎯The crucial prerequisite that's missing ...is YOU!🎯
 
All the strategy in the world is useless if you are (silently) doubting yourself.
 
👀You see, our communication is an “inside job.”
 
To reach new levels of success, you’ve got to notice AND do something to stop...
 
• Your internal story...
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Why You Must Stop Talking to Get Ahead

 

Today is World Voice Day.

It's a perfect reminder that when you speak — online or in-person —you are merely repeating things you already know. 

So, if you want to up-level your business and yourself so that you can truly step into your power and potential, do this:   

1. Close your mouth. And watch this 3-minute video. It can change your life. 

2. Click here to more info.

It's time to learn. 

 

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A News Reporter Dishes on Why Your Pitches Are Being Ignored—and How to Fix Them

Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.

Why are they grumpy, uninterested and non-responsive?

[FREE VIDEO TRAINING: HOW TO SCORE INTERVIEWS WITH PODCASTERS + REPORTERS. CLICK TO DOWNLOAD THE RECORDING NOW!]

Here’s the secret:

Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.

It's that simple.

I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.

I decided what was newsworthy. I was the gatekeeper.

My audience depended on my sound judgement to share important, compelling and interesting stories that affected them.  The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!  

...
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Stop Selling and Focus on People: My Interview with Seth Godin

 

The days of B2B and B2C sales models never existed, according to business author Seth Godin.

During a recent interview, Godin told me that behind every business is a human being who makes purchasing decisions.

Transcript: (Seth Godin) “When you’re selling to a business, you’re not really selling to a business. Businesses don’t buy anything; people buy things.

The person at Ford buying brake lines, doesn’t need brake lines. They need a story to tell their boss. Because they’re not actually on the assembly line, they are the purchaser.

We sell stories. The shift now is that there’s way more people to connect with, which is good. But, those connections are way more difficult because there are way more people to connect with. So, we have this challenge. Which is stop being bureaucratic and understand that people are going to buy a story that increases their status based on what’s important to them.”

...

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