If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
He had the stories in his heart and his head.
But David couldn’t get them out on paper.
No, it wasn’t a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35 years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
It could be a tough crowd.
Stories around the holiday season run rampant.
From family and generational tales to Biblical passages, stories bring us together as human beings.
It is the words within the stories that wield true power.
Words move us deeply.
We listen, watch and read with wonderment, curiosity and emotion. Well-written and well-told stories have the power to move us to laughter...and to tears.
One thing I’ve noticed in business as “Life’s Little Observer” (being a people-watcher and listening with a keen ear as a news reporter) is this...
The highest paid people in the room are exceptional storytellers.
Believe me, I have interviewed everyone from homeless people to presidents. During my 35-year career, I have seen it all!
My point for everyday business pros like you is this:
I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"
If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.
Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.
The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...
“If you want to attract media attention, think like a reporter.”
It’s something many professionals who want to be more visible must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?
You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.
How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed?
I was a news reporter. Please, allow me to share these five common rookie mistakes small business owners should avoid when looking for publicity:
Rookie Mistake #1. I can sell my products and services with an article, post or interview. It’s all about me! When pitching a self-serving story that fails to connect with a specific audience, you’re missing an...