The Secret to Getting Reporters to Notice You—and Give You Free Publicity

A magazine reporter, Rasheeda, emailed me to request an interview.

No pitching.

No press releases.

No chasing.

Rasheeda—who writes about nonprofit associations—contacted me late Monday.

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After exchanging four quick emails, we had the logistics down and the phone interview confirmed for Tuesday morning. 

That’s it.

It can be this easy.

How did Rasheeda find me?

I had been showing up and offering free resources and value in a group we both belong to (not on Facebook)

Rasheeda was watching.

That was in early 2020.

She first contacted me in March, 2020 when the pandemic hit.

Rasheeda was interviewing a few PR people about the importance of nonprofits having crisis communication plans.

She had seen my posts and poked around my website.

The article ran, I thanked her and that was it.

Within just three months of Rasheeda’s first article...

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How to Easily Write 4 Versions of Your Bio that Pop

Do you feel like you can write or talk about anything and everything, except for your own experience and journey?  

You’re not alone.

You may feel like you need to cram your whole life story into one sentence. Other times you need to hand over a novel.

Writing a professional bio can be challenging because these days, one size does not fit all.

Take the time to prep these four variations of your bio so that you're prepared and confident anytime, anywhere.

Full Bio

Start big! Write (or update) your professional bio similar to a LinkedIn profile. Think 300 words or so.

Use the full bio as a baseline for the next few.

Short Paragraphs for Speaking Engagements + Interviews

You’ll probably find yourself using this one most often. I recommend pulling 8-10 short sentences from your full bio. They don’t...

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