There’s 1 thing I despise about people in public relations and the online marketing space.
You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona.
They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.
But there’s a catch.
They deliver sound bites and temporary confidence for your 15 minutes of fame.
Temporary doesn’t cut it for experienced, savvy entrepreneurs.
Look, I started my business as a media relations and PR company in 2000.
I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews.
And here’s what I know 1,000% that you may not realize.
Media attention rarely brings lasting success or self-assuredness.
It doesn't have...
My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.
She seized the opportunity to self-promote during a recent morning TV interview.
The original topic for Diana’s segment was health and wellness.
So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?
It’s all about paying deep attention in media interviews...and sales conversations.
I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.
Conversations will flow naturally and easily while you stay on point.
And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.
You can create stellar content without having to write anything.
Look, I get it. Not everyone is a writer.
And the good news is…not everyone is a reader.
Keeping this in mind—and ever-changing algorithms—successful marketing strategies include a mixed bag of content formats.
A variety of formats will improve your SEO rankings – and grow your business.
Here are 3 ways for non-writers to easily create fresh content:
Compile a round-up post. Listening to a webinar or training with a well-known leader in your industry. With basic notes or a recording, you can craft a post of “10 Takeaways” from the program. This is called “curated...
I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"
If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.
Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.
The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...
Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018.
What’s on the mind of PR pros these days?
The theme: Convergence and Communication covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.
The three-day event was packed with dozens of workshops, networking and impressive keynotes. Though I was one of the presenters, my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers.
We’re at a time in history when the media has become the scapegoat for what some claim is “fake news.” Others are attempting to clarify the obscured lines between trained journalists and the media. The conversations remain more...
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