3 Ways to Create Content Without Writing a Single Word

You can create stellar content without having to write anything. 

Look, I get it. Not everyone is a writer.

And the good news is…not everyone is a reader.

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Keeping this in mind—and ever-changing algorithms—successful marketing strategies include a mixed bag of content formats.

You may: 

  • Create short "how-to" video clips
  • Share long-form posts
  • Use images for Instagram, Pinterest and Snapchat
  • Record audio clips
  • Create fun infographics

A variety of formats will improve your SEO rankings – and grow your business.

Here are 3 ways for non-writers to easily create fresh content: 

Compile a round-up post. Listening to a webinar or training with a well-known leader in your industry. With basic notes or a recording, you can craft a post of “10 Takeaways” from the program. This is called “curated...

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Stop Selling and Focus on People: My Interview with Seth Godin

 

The days of B2B and B2C sales models never existed, according to business author Seth Godin.

During a recent interview, Godin told me that behind every business is a human being who makes purchasing decisions.

Transcript: (Seth Godin) “When you’re selling to a business, you’re not really selling to a business. Businesses don’t buy anything; people buy things.

The person at Ford buying brake lines, doesn’t need brake lines. They need a story to tell their boss. Because they’re not actually on the assembly line, they are the purchaser.

We sell stories. The shift now is that there’s way more people to connect with, which is good. But, those connections are way more difficult because there are way more people to connect with. So, we have this challenge. Which is stop being bureaucratic and understand that people are going to buy a story that increases their status based on what’s important to them.”

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