Your Most Valuable Piece of Content Isn't What You Think

If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:

Most people don’t feel comfortable talking about themselves online. 

{RELATED: FREE MASTERCLASS: POWERFUL STORIES THAT SELL: HOW TO GET STARTED SHARING YOUR STORY. MAY 24-12 PM EDT CLICK TO SAVE YOUR SEAT!}

Even those with exceptional talents and experience. 

They shrink back from sharing their stories. 

They say too much…or the wrong things..so prospects click somewhere else.

They “kind of” think they have a story that’s worthy of sharing.

Still, deep down inside they’ve convinced themselves otherwise. 

These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit. 

It’s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it. 

Then I get the follow-up DM:

  • I need...
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How to Stand Out on Social Media

So many  folks are grappling with the question: How can I get noticed when there  are millions of people on the internet?

I get this question time and time again so I want to share my secret stand out skills. They apply to you as well. 

{LEARN THE 3 KEYS TO SHAMELESS SELF-PROMOTION. CLICK HERE TO JOIN THE FREE 3-DAY CHALLENGE!} 

Let's go back to pre-social media before t{he onslaught of technology. 

Think 1970-ish. Think experiential learning. 

The real lessons on how to stand out for me came from my home life, not my work life.

It's done the same way today, whether you're on Zoom webinar, a group meeting or in person. We are all...still people.  

Finding your way

I learned how to get people's attention from my extended family, especially on my mom's side. We are all incredibly close with cherished relationships with many cousins and relatives.

East Coast. Boisterous. Quick-witted.

And there are a lot of us. 

Even though I’m the...

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A News Reporter Dishes on Why Your Pitches Are Being Ignored—and How to Fix Them

Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.

Why are they grumpy, uninterested and non-responsive?

[FREE VIDEO TRAINING: HOW TO SCORE INTERVIEWS WITH PODCASTERS + REPORTERS. CLICK TO DOWNLOAD THE RECORDING NOW!]

Here’s the secret:

Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.

It's that simple.

I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.

I decided what was newsworthy. I was the gatekeeper.

My audience depended on my sound judgement to share important, compelling and interesting stories that affected them.  The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!  

...
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How to Captivate Prospects at Networking Events

Got a goal to get more clients in 2020? 

Want to learn how to easily captivate prospects when networking?  

I’m launching a new online course on how to create a clear and simple introduction when meeting new people at networking events.

This is perfect if you’re frustrated with your 30-second introduction and want to know the right words to use, and how to confidently explain yourself so folks will listen and want to hire—and refer you.    

I'm looking to beta test the material in exchange for feedback and testimonials. The course value is $597! No charge for you!

Here are some things we MAY cover:

 • Connecting to the audience (knowing exactly what people want from you & tailoring your message) 

• Simplifying your introduction so it’s crystal-clear—and intriguing

• Tapping testimonials for sharing jaw-dropping praise and results from your happy clients

•...

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