Your Most Valuable Piece of Content Isn't What You Think

If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:

Most people don’t feel comfortable talking about themselves online. 

{RELATED: FREE MASTERCLASS: POWERFUL STORIES THAT SELL: HOW TO GET STARTED SHARING YOUR STORY. MAY 24-12 PM EDT CLICK TO SAVE YOUR SEAT!}

Even those with exceptional talents and experience. 

They shrink back from sharing their stories. 

They say too much…or the wrong things..so prospects click somewhere else.

They “kind of” think they have a story that’s worthy of sharing.

Still, deep down inside they’ve convinced themselves otherwise. 

These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit. 

It’s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it. 

Then I get the follow-up DM:

  • I need...
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How to Captivate Audiences with Heartfelt Stories

He had the stories in his heart and his head.

But David couldn’t get them out on paper.

No, it wasn’t a sales presentation or media coaching.

David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.

He had a personal communication project that was new to me.   

Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35  years in the news and communication industry.

But never one like this.

[Access My 3-Step Stories That Sell System Now So You Can Communicate with Clarity and Confidence…and Close More Clients. Click here! ]

David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.

This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.

People would be watching.

And judging.

It could be a tough crowd.

And David—whom...

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Stop Ruining Your Introduction

Mesmerizing.
 
When I heard it, I was absolutely floored.
 
It’s a word people don’t just throw around…like awesome. Or cool. 
 
A client who had just finished the last round of Story Magnets confided in me on our final private coaching call that she finds me mesmerizing.
  
Others in the group had lots of accolades…and, more important…fast results with their new 30-second story and the longer version of their story.
But mesmerizing?
 
OK, I'll admit, I was ringing the bell over here!
 
And I have to tell you, I couldn’t believe she was talking about me.
 
I reflected back on our 5 weeks together in Story Magnets and thought:
All I was doing was “my job.”
 
And in doing my job and “just being me,”...
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Still Unsure About Your Messaging?

I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"  

If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.  

{CRAFT AN INTRODUCTION THAT CAPTIVATES AND IMPACTS--ONLINE AND IN-PERSON. GET THE 3-VIDEO MINICLASS HERE; JUST $49!} 

Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.

The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...

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How to Be a Subject Matter Expert and Grow Your Business

 

Craving more respect so you can be seen as a trusted authority in your field?  

You can land interviews on podcasts and in the media, and get hired to speak so you can share your knowledge and stories.

The result? You'll get in front of more prospects and close more sales. 

What''s stopping you? I share the biggest obstacle and how to overcome it in this short video. (2:30 ) 

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Proven Ways to Boost Your Online Networking and Land New Clients

I used to say that business cards weren’t going out of style anytime soon. With COVID-19, we're clearly not handing them out at meetings like we were pre-pandemic.

No worries. There are still plenty of meaningful ways to network in a virtual environment. The best news — no extra Zoom meetings required!

You can build a quality network to grow your business with the platforms right at your fingertips.

Consider Facebook.

These days there’s a Facebook group for just about everything.

Here's the key to finding the right one to grow your business. Join the groups and chats where your ideal client spends time.Know where they are...and GO THERE.  In my brilliance, I call this the "Know and Go " strategy.

Then, jump into discussions to connect with others who have pain points around your expertise. Build rapport and a connection...and Be the Solution. More brilliance: This is the B.S. strategy. 

When networking online: 

  • Don’t go in "sales-first"
  • Be...
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How to Captivate Prospects at Networking Events

Got a goal to get more clients in 2020? 

Want to learn how to easily captivate prospects when networking?  

I’m launching a new online course on how to create a clear and simple introduction when meeting new people at networking events.

This is perfect if you’re frustrated with your 30-second introduction and want to know the right words to use, and how to confidently explain yourself so folks will listen and want to hire—and refer you.    

I'm looking to beta test the material in exchange for feedback and testimonials. The course value is $597! No charge for you!

Here are some things we MAY cover:

 • Connecting to the audience (knowing exactly what people want from you & tailoring your message) 

• Simplifying your introduction so it’s crystal-clear—and intriguing

• Tapping testimonials for sharing jaw-dropping praise and results from your happy clients

•...

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