Need fresh and exciting pitches, templates and stories? Join the Publicity Mastermind Circle. Starts July 29!

5 Common Rookie Mistakes to Avoid When Looking for Publicity

“If you want to attract media attention, think like a reporter.”

It’s something many professionals who want to be more visible must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?

You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.

How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed?

[RELATED: FREE DOWNLOAD: CREATE 30 TOPICS IN 30 MINUTES FOR ANY NICHE! CLICK HERE TO GET THE #30/30 GUIDE.]  

I was a news reporter. Please, allow me to share these five common rookie mistakes small business owners should avoid when looking for publicity:

Rookie Mistake #1. I can sell my products and services with an article, post or interview. It’s all about me! When pitching a self-serving story that fails to connect with a specific audience, you’re missing an...

Continue Reading...

How to Get Reporters to Read Your Email Pitch

Your email pitch hangs on eight words…or less.

The secret to gauging the interest of reporters and influencers who may want to interview you is complicated. The recipient must know from your subject line exactly what you have and why it’s relevant right now.  Your goal: immediate clarity. In eight words or less.

A terrific pitch piques the interest of the reader because it’s about their audience. When pitching your story, forget cutesy as it is confusing and irritating to busy reporters. All they want you to do is make your point.

[RELATED: ACCELERATE YOUR VISIBILITY WITH PROACTIVE PUBLICITY. CLICK FOR DETAILS] 

I’ve been on both sides of pitches, as a news reporter in a chaotic radio newsroom and as a publicity strategist working to get my clients media coverage.

Here are tips from the pros about what gets their attention when sifting through their inbox.

  1. “The subject line must be clear so I know what you are pitching and why I should...
Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.