Still Unsure About Your Messaging?

I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"  

If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.  

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Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.

The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...

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Avoid this Business Card Goof

Business cards aren’t going out of style anytime soon, but there is one serious misuse of these calling cards that I want to share with you.

I recently went to a networking event with about 300 people. A client had invited me and then got stuck downtown at jury duty. With the delay—and rush hour traffic—she didn’t make it. Did I run back to my car and say, “Oh well…” No.

Even though I didn’t know anyone, I stayed,  mingled and watched.

And I remembered a lesson from many years ago about business cards: Don’t give anyone your card unless they ask for it.

Why?

It’s a waste of our collective time –and paper. I’ll bet most business cards given without being requested land in a:

  • Car
  • Desk drawer
  • Purse
  • Jacket pocket—and then the garbage

When we take a few minutes to connect human-to-human with a meaningful conversation and rapport, we can then decide to hand over a card. Not everyone will be a good fit...

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