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The 1 Soft Skill That's Key to Marketing — that Most Leaders Forget About

The charisma vibe.

Not many people are talking about it. That's why I'm going there.

'Cause I don't want you to skip this soft skill that I know is essential in business.  

Charisma is a magical quality that most people want. It makes business lighter and more enjoyable. 

Aren't you drawn to people who have that special magnetism, allure, charm, and appeal? That's charisma. 

The good thing about charisma is that it's a soft skill that's super valuable in communication.

It helps us build rapport, attract opportunities, and live more fulfilling lives. 

If you're not feeling the "charisma vibe," there's good news. You can develop it. 

Maybe you're like me.

You weren't born with a peppy, outgoing personality. No worries!

I began working on this 25 years ago, simply by watching alluring people.

I've been able to re-invent myself. And you can, too.

When you watch charismatic people who you admire, you'll notice they are...

  • Kind
  • Interested in  other...
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How to Stop Wasting Time on Sales Calls — and Still Make 6 Figures

No one-off sales or discovery calls. No weird scripts or pitches. No “pick your brain” peeps who won't hire you anyway.    

I’ve had these calls before too. You know, first, you meditate, rock out to a favorite song to get energized (Bruce Springsteen’s Thunder Road for me), recite mantras…blah blah blah. 

What if instead of talking with one prospect at a time, you could speak to 20 prospects…or 200?

And they're all warm leads coming to YOU at one time. #Stopthechase 

Sweet, right? 

This is the business and marketing strategy of successful (paid) speakers. 

  • It’s what I learned in 2000 when I started my PR company and joined the National Speakers Association. 
  • It’s what I’ve been teaching to entrepreneurs, coaches, and business leaders for years.
  • It's the business of speaking.
  • It's a sales funnel before I knew what a sales funnel was. 

Here’s how it works. 

When...

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Top 3 Tips to Get You Started as a Paid Speaker

Showing up isn’t worth Jack these days.

In fact, it never was.

Showing up AND getting paid to speak up is different.

Because you're communicating in a strategic way that's relevant and meaningful to others. Now that's worth something. It's about selling your expertise AND getting in front of a captive audience (lead gen!).  

It’s a smart way of doing business that requires a tinge of boldness and self-confidence. 

It’s not about being pushy or arrogant.

It’s knowing deep in your heart that your knowledge and experiences will impact people who hear you.

It’s you knowing that your voice matters. 

And it does.

The question is: Are you bold enough to pitch yourself to event organizers who can book you? 

Look, anyone can take up space. It's a higher-level conversation when you're paid as a subject matter expert. So...no more hiding.

Here are my 3 top ways to get in the door with people who can book you to speak online and on...

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Want to Be a Podcast Guest?

 

Whether you're a guest on a podcast or you host one, it's super important to be prepared for the right and best conversation.

It starts long before you start recording. 

This 3-minute video sheds light on how to find the right show, virtual event, and audience to share your expertise. (Hint: Your interview is an organic lead magnet!)

Click the video above to watch and learn! 

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You Can Have Easy, Casual Conversations on Podcast and Summit Interviews

Ready to energize and impact more people on podcasts, summits, and virtual events?

Whether you’re a host or a guest expert, toss out your list of questions.

You've gotta trust yourself and let things flow naturally.

From my experience, the most memorable interviews are just easy, casual conversations.

They're enjoyable for the host, guest, AND audience!

People remember intriguing conversations, stories, personalities, and takeaways.

When others like what they hear and see, they’ll...

· Recommend and refer you

· Sign up for your stuff

· Join –and engage—in your community

· Hire you

Hosts and guests who trust themselves (and each other) aren't rigid or stuck to a script.

They look forward to something spicy coming up.

They expect to hear a nugget that's fresh and intriguing.

They feel comfortable not knowing each word and question.

They know that they know their stuff without a list of questions.

They prepare--and listen--in a...

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Do These 4 Things to Get Paid Speaking Gigs

Painfully blunt is the way my hubs describes me.

Not gonna mince words here.

If you’re pitching yourself to event organizers who hire speakers….and all you get are crickets and maybe a gig for “volunteer speakers” …you’re wasting your time and energy.

You DON’T need to:

Create a slick Speaker 1-sheet with new branded photos

Pay for a goofball “speaker reel” video that's staged with “real people”

Join Toastmasters or spend big bucks on a voice coach

Waste a ton of time, money, and energy writing a book

Here’s what you DO need to do:

Connect your topic to the theme of an event so that decision-makers know you "get" their audience

Have a 1-minute video clip from a real talk that showcases your personality and expertise

Work on your internal voice first so that you quiet self-doubt (and get contracts, not crickets!)

Fine-tune your topic and description so organizers see you're a polished pro (and they can easily...

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Your Big Wins Don't Matter; This Is the Story Prospects Really Want to Hear

There’s long been hype about thinking big and dreaming big.

You know the adage, shoot for the moon. If you miss, you’ll hit the stars.

That’s lovely and inspiring.

But, it doesn't work for entrepreneurs who want more visibility and clients.

Here’s why.

People don't care much about the “big” events in our lives.

The graduations, certifications, weddings, or other "moon and stars" milestones.

Formal events tend to feel staged and predictable.

They're boring.

Same for our introductions, stories, and "About Me" pages.

If they are filled with milestones, people lose interest.

Look, prospects will get to your qualifications.

First, though, you've gotta show up real and relatable.

Like a human being who is easy to connect with.

That's why successful speakers and entrepreneurs pay close attention to ordinary (smaller) moments.

The gold in your story is the seemingly mundane smaller things in life that have deeply affected you.

Ordinary moments often morph...

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This is THE BIGGEST Differentiator Between Speakers Who Get Hired, and Those Who Don't

Speaker Rant Here:

You wanna become a paid speaker so you can share your stories and change lives.

That's wonderful.

There's a huge mistake that beginners make that I want you to avoid at all costs.

This is the 3rd time in a few weeks I've heard something like this.

A connection on LinkedIn posted this today and I cringed. You should never experience this!

 

Look, a keynote is VERY different than a breakout session.

In how you craft your...

Stories and the flow of your talk

Slides

Activities

Handouts

And your mindset!

A true professional speaker who gets paid to present time and time again asks the right questions from the moment they are hired so that they are absolutely in their power and can blow the doors off their presentation!!

My coaching clients know that walking into a surprise is not professional.

If you're wanting to get serious about becoming a paid speaker, let's hop on a free Story Power Session strategy call. Click this link to apply.

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Getting Prospects to Believe You

I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.  

I am obsessed with my work not because people walk away with a concise introduction. 

Something is hiding deep beneath the words. And it has become my mission.  

It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tearsto understand my fixation on other people's stories.

It began when I was four years old. I didn't speak.

My parents thought I was deaf, but the doctor told them I was fine.

He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.

No words or voice were necessary.  

So, what does a little girl who did not speak until age 4 do with her life? 

I went to college and majored in mass communications. Go figure. 

I quickly found the campus radio station, a place filled with microphones and speakers...

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business! 

That’s what I’ve been hearing these past few weeks on social media and from my own client calls. 

Look, social media gives each of us access to the masses.

So, it’s not hard to get in front of people—even the right people who are your dream clients. 

Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.

It’s this: What do you SAY when you get in front of your peeps?

If you’re like most of my clients, when we first start working together, they say the same thing.

You’re not alone…

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up. 
  • Heidi knew she...
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