I keep hearing people talking about their coaches—business, marketing, Mastermind groups, sales…on and on. “I’m working on my online presence and SEO…” and “I’ve got accountability partners in my sales coaching…” and “I’m in a high-level group with ---"
If you’ve been working with coaches either privately or in groups, I wanna let you in on a little secret.
Actually, it's not a little secret- it's a HUGE secret that will make ALL the difference when it comes to your ability to get amazing, like-minded ideal clients excited to invest with you.
The secret is: You don’t need more Instagram posts or lead gen to grow your business and live your dream life. YOU are the message and you're likely repelling prospects and it has nothing to do with your posts OR the quality...
Craving more respect so you can be seen as a trusted authority in your field?
You can land interviews on podcasts and in the media, and get hired to speak so you can share your knowledge and stories.
The result? You'll get in front of more prospects and close more sales.
What''s stopping you? I share the biggest obstacle and how to overcome it in this short video. (2:30 )
The other day I got an email from author and entrepreneur Mike Michalowicz with the shortest marketing lesson ever: Be different.
Michalowicz shared a video explaining an offer he got in the mail from a company specializing in replacement windows and doors. It wasn’t typical junk mail. It was a handwritten letter on heavy stock paper.
It was different.
According to Michalowicz, once you stand out by doing something different, you need to take it two steps further. Your content or marketing must be attractive with a strong call-to-action.
The mailer looked enticing...at first.
But as Michalowicz took a deeper dive, things didn’t add up.
First, the sender identified himself as Larry, yet the letter was written in bubbly cursive handwriting. Michalowicz says the writing was more feminine than what he's...