I was FaceTiming with my nephew Eric, a college senior preparing to take on the world and make his mark.
Eric loves writing and has a strong sense of himself. He's bold, fun and funny. But he scared me beyond words.
Eric told me about his papers and professors. I'm sure he saw me twitch as he described his writing style and expression within the confines of a college classroom.
I told Eric point-blank: For the most part, everything you've had to write in college—style, formats and opinions.—will all go out the window.
The writing most of us have learned in school and have been using in business all these years is rarely effective these days.
Long, dry and stuffy writing is equivalent to a sleeping pill. People want personality and pizzazz.
Please don't ...