10 Tips on How to Write for Today's Readers

This is taken from today's Facebook Live in my  FB group, Communication Nation. Join the group to watch the full video training. https://www.facebook.com/groups/communicationnation/

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The #1 Secret to Phenomenal Pitches and Getting Media Interviews

Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments.

How do you explain your idea to someone else, especially a busy reporter or online influencer who receives irrelevant email and phone pitches daily?

Here’s the secret: Take out your business card. Write your idea on the back of your card. If it doesn’t fit, rip it up and throw it out. Nobody is going to understand it if it’s not clear, concise and compelling.

[Join Communication Nation, our Facebook Group for Professionals Who Want to Communicate with Confidence and Clarity]

The “business card” approach is how you have to think of your pitches to reporters and online influencers. When emailing a pitch, for example, all you have is a few words in the subject line to grab someone’s attention.

The subject line must be a magical combination of just the right words…and in the right order. You’ll have to practice and edit. Being clear—and brief...

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5 Common Rookie Mistakes to Avoid When Looking for Publicity

“If you want to attract media attention, think like a reporter.”

It’s something many professionals who want to be more visible must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?

You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.

How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed?


I was a news reporter. Please, allow me to share these five common rookie mistakes small business owners should avoid when looking for publicity:

Rookie Mistake #1. I can sell my products and services with an article, post or interview. It’s all about me! When pitching a self-serving story that fails to connect with a specific audience, you’re missing an...

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How to Get Reporters to Read Your Email Pitch

Your email pitch hangs on eight words…or less.

The secret to gauging the interest of reporters and influencers who may want to interview you is complicated. The recipient must know from your subject line exactly what you have and why it’s relevant right now.  Your goal: immediate clarity. In eight words or less.

A terrific pitch piques the interest of the reader because it’s about their audience. When pitching your story, forget cutesy as it is confusing and irritating to busy reporters. All they want you to do is make your point.


I’ve been on both sides of pitches, as a news reporter in a chaotic radio newsroom and as a publicity strategist working to get my clients media coverage.

Here are tips from the pros about what gets their attention when sifting through their inbox.

  1. “The subject line must be clear so I know what you are pitching and why I should...
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