I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
He had the stories in his heart and his head.
But David couldn’t get them out on paper.
No, it wasn’t a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35 years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
It could be a tough crowd.
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