It was a "thing" back in the day.
And people would say: "Don't blend in with the wallpaper."
Translation: Stand out, get noticed, and be visible.
Don't be a wallflower.
Blending in makes us feel invisible, ordinary, and maybe even dull.
It repels people and opportunities. It happens every day online.
And at conferences. Most people don't seem to mind blending in at industry events.
This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo.
Some of the posts were from past coaching clients.
They are REALLY good at what they do.
They know their sh*t.
They work hard and often exceed their goals.
Why spend time in a booth when you could speak at a workshop down the hall?
To a captive audience who wants to learn from you. And maybe hire you.
Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and...
The charisma vibe.
Not many people are talking about it. That's why I'm going there.
'Cause I don't want you to skip this soft skill that I know is essential in business.
Charisma is a magical quality that most people want. It makes business lighter and more enjoyable.
Aren't you drawn to people who have that special magnetism, allure, charm, and appeal? That's charisma.
The good thing about charisma is that it's a soft skill that's super valuable in communication.
It helps us build rapport, attract opportunities, and live more fulfilling lives.
If you're not feeling the "charisma vibe," there's good news. You can develop it.
Maybe you're like me.
You weren't born with a peppy, outgoing personality. No worries!
I began working on this 25 years ago, simply by watching alluring people.
I've been able to re-invent myself. And you can, too.
When you watch charismatic people who you admire, you'll notice they are...
Showing up isn’t worth Jack these days.
In fact, it never was.
Showing up AND getting paid to speak up is different.
Because you're communicating in a strategic way that's relevant and meaningful to others. Now that's worth something. It's about selling your expertise AND getting in front of a captive audience (lead gen!).
It’s a smart way of doing business that requires a tinge of boldness and self-confidence.
It’s not about being pushy or arrogant.
It’s knowing deep in your heart that your knowledge and experiences will impact people who hear you.
It’s you knowing that your voice matters.
And it does.
The question is: Are you bold enough to pitch yourself to event organizers who can book you?
Look, anyone can take up space. It's a higher-level conversation when you're paid as a subject matter expert. So...no more hiding.
Here are my 3 top ways to get in the door with people who can book you to speak online and on...
Painfully blunt is the way my hubs describes me.
Not gonna mince words here.
If you’re pitching yourself to event organizers who hire speakers….and all you get are crickets and maybe a gig for “volunteer speakers” …you’re wasting your time and energy.
You DON’T need to:
Create a slick Speaker 1-sheet with new branded photos
Pay for a goofball “speaker reel” video that's staged with “real people”
Join Toastmasters or spend big bucks on a voice coach
Waste a ton of time, money, and energy writing a book
Here’s what you DO need to do:
Connect your topic to the theme of an event so that decision-makers know you "get" their audience
Have a 1-minute video clip from a real talk that showcases your personality and expertise
Work on your internal voice first so that you quiet self-doubt (and get contracts, not crickets!)
Fine-tune your topic and description so organizers see you're a polished pro (and they can easily...
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