A magazine reporter, Rasheeda, emailed me to request an interview.
No press releases.
Rasheeda—who writes about nonprofit associations—contacted me late Monday.
After exchanging four quick emails, we had the logistics down and the phone interview confirmed for Tuesday morning.
How did Rasheeda find me?
I had been showing up and offering free resources and value in a group we both belong to (not on Facebook)
Rasheeda was watching.
That was in early 2020.
She first contacted me in March, 2020 when the pandemic hit.
Rasheeda was interviewing a few PR people about the importance of nonprofits having crisis communication plans.
She had seen my posts and poked around my website.
The article ran, I thanked her and that was it.
Within just three months of Rasheeda’s first article...