If you think your inbox is overflowing with junk messages and stuff you don’t care about, what if it were 100x worse?
This is what reporters are trying to manage.
Every. single. day.
Plus, their jobs are all about tight deadlines, breaking news, crabby bosses, and low pay.
It's nothing new.
Before technology, reporters were drained by irrelevant faxes and phone calls.
Pointless pitches that aren't clearly valuable to their audiences.
Maybe you're wondering why you get crickets when emailing a 3-page self-serving story idea about your book???
You know, the one with 6 attachments, 27 links, and 14 questions.
Reporters need to see something interesting that jumps off the screen.
So how do you grab the attention (and trust) of the media so that you land a coveted interview?
When you know why your story is relevant to a reporter and their audience, there's a shift.
You have to know what...
Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.
Why are they grumpy, uninterested and non-responsive?
Here’s the secret:
Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.
It's that simple.
I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.
I decided what was newsworthy. I was the gatekeeper.
My audience depended on my sound judgement to share important, compelling and interesting stories that affected them. The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!...
Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments.
How do you explain your idea to someone else, especially a busy reporter or online influencer who receives irrelevant email and phone pitches daily?
Here’s the secret: Take out your business card. Write your idea on the back of your card. If it doesn’t fit, rip it up and throw it out. Nobody is going to understand it if it’s not clear, concise and compelling.
The “business card” approach is how you have to think of your pitches to reporters and online influencers. When emailing a pitch, for example, all you have is a few words in the subject line to grab someone’s attention.
The subject line must be a magical combination of just the right words…and in the right order. You’ll have to practice and edit. Being clear—and brief...
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