This is THE BIGGEST Differentiator Between Speakers Who Get Hired, and Those Who Don't
Speaker Rant Here:
You wanna become a paid speaker so you can share your stories and change lives.
That's wonderful.
There's a huge mistake that beginners make that I want you to avoid at all costs.
This is the 3rd time in a few weeks I've heard something like this.
A connection on LinkedIn posted this today and I cringed. You should never experience this!
Look, a keynote is VERY different than a breakout session.
In how you craft your...
Stories and the flow of your talk
Slides
Activities
Handouts
And your mindset!
A true professional speaker who gets paid to present time and time again asks the right questions from the moment they are hired so that they are absolutely in their power and can blow the doors off their presentation!!
My coaching clients know that walking into a surprise is not professional.
If you're wanting to get serious about becoming a paid speaker, let's hop on a free Story Power Session strategy call. Click this link to apply.
My Client Was Full of It, and You Probably Are, Too
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
You Guys! I Just Got Promoted!
I am busting at the seams with excitement and pride.
I am now the CEO of my 21-year-old communications company.
On Monday, I woke up as the founder of Get in Front Communications.
By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.
It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)
And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.
I’m getting real here so hold onto your hats.
And please, no judgment. “We teach what we need to learn,” said Jane Fonda.
You see, I’ve spent the past few months searching for the “right” Virtual Assistant.
That's fine, but not at the same time as a...
Your Most Valuable Piece of Content Isn't What You Think
If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
- I need...
How to Supercharge Engagement on Instagram
User-Generated Content, or UGC, is a fun and interactive way to gain visibility and engagement online.
Savvy marketers include UGC as part of their online strategy.
It's super-effective on Instagram when you...
- Need fresh content
- Want more engagement and comments on posts
- Target younger audiences
User-generated content is also fun.
UGC invites subscribers and followers to send in pictures (or enter a contest) based on a theme or "news of the day."
It's a strategy that's long been used in television news. These days, foodies, clothing brands, sports and other visual brands are tapping UGC, too.
Here's an easy example: There's a snowstorm and a TV news anchor encourages viewers to send in their cutest snow picture of their pets.
The station selects "winners" and showcases them with the owner's name or social media handle. The "winners" — the public — create an organic buzz by raving on social media (word-of-mouth marketing) how Fluffy...
The Difference Between Captivating and Crappy Marketing
The other day I got an email from author and entrepreneur Mike Michalowicz with the shortest marketing lesson ever: Be different.
Easy, right?
Not quite.
Michalowicz shared a video explaining an offer he got in the mail from a company specializing in replacement windows and doors. It wasn’t typical junk mail. It was a handwritten letter on heavy stock paper.
It was different.
According to Michalowicz, once you stand out by doing something different, you need to take it two steps further. Your content or marketing must be attractive with a strong call-to-action.
The mailer looked enticing...at first.
But as Michalowicz took a deeper dive, things didn’t add up.
First, the sender identified himself as Larry, yet the letter was written in bubbly cursive handwriting. Michalowicz says the writing was more feminine than what he's...
