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10 Storytelling Takeaways from Donald Miller and Story Brand

 

Chances are, you’re getting your business story—and marketing copy—all wrong. Don’t worry; you’ve got plenty of company, myself included.

Listening to a presentation by Don Miller, author of the best-selling book “StoryBrand,” I was laughing—and cringing. The focus of Miller’s talk was clarity around how we present our offerings (products and services) to prospects.

[Become a "Media Darling" and get publicity to grow your business and reach more people. CLICK HERE TO ENROLL IN THE PUBLICITY MASTERMIND CIRCLE. STARTS JUNE 3, 2019]

 Here are 10 gems from Miller’s keynote at the EntreLeadership Summit. The final one is a video clip (above) from my follow-up interview with Miller.

  1. On knowing your place: “Your brand is not the hero. Your customer is the hero.”
  1. On helping your customers survive: “Everything humans think about is about survival. Associate your products and services...
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Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons and opening the windows in our house.

In San Antonio, the air conditioning is on for 9 or 10 months. Of course, we're grateful to have AC in the steamy months. Still, I miss the change of seasons and cracking the windows in the house to enjoy the breezes and crisp air. It's refreshing and brings a new energy. 

The same is true with work...businesses need to re-energize and take advantage of the many windows of opportunity that are often right in front of our faces.

[Become a "Media Darling" and get publicity to grow your business and reach more people. CLICK HERE TO ENROLL IN THE PUBLICITY MASTERMIND CIRCLE. STARTS JUNE 3, 2019]

For entrepreneurs and professionals who want publicity, there is a HUGE window of opportunity to get media attention and "free press"---right now!

NewsFlash: The next 3 months are fresh with topics and timely subjects for interviews and...

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