Why You Shouldn't Be Exhibiting at Conferences

Remember wallpaper? 

It was a "thing" back in the day. 

And people would say: "Don't blend in with the wallpaper."

Translation: Stand out, get noticed, and be visible.

Don't be a wallflower. 

Blending in makes us feel invisible, ordinary, and maybe even dull.

It repels people and opportunities. It happens every day online. 

And at conferences. Most people don't seem to mind blending in at industry events.  

This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo. 

Some of the posts were from past coaching clients. 

They are REALLY good at what they do.

They know their sh*t.

They work hard and often exceed their goals. 

Why spend time in a booth when you could speak at a workshop down the hall?

To a captive audience who wants to learn from you. And maybe hire you.

Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and...

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You Can Have Easy, Casual Conversations on Podcast and Summit Interviews

Ready to energize and impact more people on podcasts, summits, and virtual events?

Whether you’re a host or a guest expert, toss out your list of questions.

You've gotta trust yourself and let things flow naturally.

From my experience, the most memorable interviews are just easy, casual conversations.

They're enjoyable for the host, guest, AND audience!

People remember intriguing conversations, stories, personalities, and takeaways.

When others like what they hear and see, they’ll...

· Recommend and refer you

· Sign up for your stuff

· Join –and engage—in your community

· Hire you

Hosts and guests who trust themselves (and each other) aren't rigid or stuck to a script.

They look forward to something spicy coming up.

They expect to hear a nugget that's fresh and intriguing.

They feel comfortable not knowing each word and question.

They know that they know their stuff without a list of questions.

They prepare--and listen--in a...

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