How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

  Bottom line: If...

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You Don't Need Media to be Wildly Successful. You Need This...

There’s 1 thing I despise about people in public relations and the online marketing space. 

You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona. 

They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.

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But there’s a catch.

They deliver sound bites and temporary confidence for your 15 minutes of fame. 

Temporary doesn’t cut it for experienced, savvy entrepreneurs.

Look, I started my business as a media relations and PR company in 2000.

I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews. 

And here’s what I know 1,000% that you may not realize. 

Media attention rarely brings lasting success or self-assuredness.

It doesn't have...

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How the Ruthless Streets Created a Poet

On Monday night, a young man who calls himself an “unsigned artist” on Clubhouse was in a room (similar to a chat) with me and 250 others.

The topic was speaking with confidence

The man raised his hand, asking for feedback on a poem about the ruthless streets and people he’s known all his life.  

Clubhouse is an audio-only app, so everyone in the room could only hear this man’s voice.

A deep baritone enveloped with the thickness of the streets. 

His avatar was a logo; we had no idea what he looked like.  

We went merely by the sound of his voice, his mumbled words, his quick cadence.

It was nearly impossible to understand his words.

He raced awkwardly through his poem and asked for feedback.

He apologized for sounding “so ghetto."

One of the moderators on stage with me asked him respectfully to slow down, enunciate and recite the poem again.

He did.  

The feedback came in heaps of praise and love for this young man who...

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Why You Must Surround Yourself with Smart People

Leaders are not supposed to know everything.

Plain and simple.

People everywhere—whether they are entrepreneurs, stay-at-home parents or retired—most often succeed when they are willing to ask for help.

They are smart about their strengths and weaknesses. 

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Like many entrepreneurs, I used to think that asking for help or admitting you don’t know something was a sign of weakness. But a few years into my entrepreneurial journey, I began thinking about delegation as a sign of humility; of being a human being. 

You just can't know everything.

No one does. And no one ever will.

Leaders appreciate and respect what they knowand don’t know.

They don’t see themselves as incompetent. They take a different approach by knowing they don't have to know everything.

Instead, successful folks look for people...

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