Entrepreneurs are rarely short on ideas.
And then we tell ourselves: I have no idea where to start.
Let's ban the phrase, I have no idea where to start.
It’s a familiar and comfortable narrative that has you brainwashed into believing you're stuck.
I’m calling you out on this BS because your internal story is blocking your business growth.
You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.
Here's the thing.
Your internal messaging is more important than anything else.
Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.
Our words create our worlds.
And our communication is “an inside job” that no SEO guru can tweak.
When you start with Step 1 and commit to cleaning up your internal story, you'll have:
Qualified leads and decision-makers joining your list and...
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
I talk A LOT about how to introduce yourself so you are seen and heard --and grow your business.
I am obsessed with my work not because people walk away with a concise introduction.
Something is hiding deep beneath the words. And it has become my mission.
It’s the real reason I do what I do. It has taken me a lifetime—59 years and torrents of tears—to understand my fixation on other people's stories.
It began when I was four years old. I didn't speak.
My parents thought I was deaf, but the doctor told them I was fine.
He said I didn't talk because I communicated in a way that didn't require words. When I was hungry, I’d bang on the refrigerator.
No words or voice were necessary.
So, what does a little girl who did not speak until age 4 do with her life?
I went to college and majored in mass communications. Go figure.
I quickly found the campus radio station, a place filled with microphones and speakers...
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.
She seized the opportunity to self-promote during a recent morning TV interview.
The original topic for Diana’s segment was health and wellness.
So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?
It’s all about paying deep attention in media interviews...and sales conversations.
I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.
Conversations will flow naturally and easily while you stay on point.
And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.
Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.
Watch this video for a a priceless lesson on business growth, questions and paying attention.
Hubs and I spent the end of the summer at the Jersey shore.
It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.
So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.
It's our 3rd visit to the restaurant in a week.
We’re practically "regulars." The workers recognize us.
We like them…and the fact that there are no breakfast tacos. Nope.
In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.
As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.
I tell her we love the place.
I curiously ask if she's the owner.
Her response floors us.
"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.
Hubs and I quickly glare at one another.
At the same time, we say:...
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