Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments.
How do you explain your idea to someone else, especially a busy reporter or online influencer who receives irrelevant email and phone pitches daily?
Here’s the secret: Take out your business card. Write your idea on the back of your card. If it doesn’t fit, rip it up and throw it out. Nobody is going to understand it if it’s not clear, concise and compelling.
The “business card” approach is how you have to think of your pitches to reporters and online influencers. When emailing a pitch, for example, all you have is a few words in the subject line to grab someone’s attention.
The subject line must be a magical combination of just the right words…and in the right order. You’ll have to practice and edit. Being clear—and brief...
In a perfect world, we could put a pushpin on a calendar date and plan out days, weeks and months of special events, announcements, contests and news to share. Wow, an entire road map of content, blog topics and email promos. It would work out just fabulously.
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Of course, anyone who has walked the planet for a few decades knows that social media—and breaking news—can quickly push our best-laid plans out the window. If the TV interview you’ve been working on for weeks has arrived but there’s a major earthquake in California, your big moment might be rescheduled—or axed. That’s why you—and your editorial calendar—must be flexible.
First Things First
Though content planning can bring challenges, savvy professionals still keep a framework in place.
Templates that allow you to easily track—and...
One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons and opening the windows in our house.
In San Antonio, the air conditioning is on for 9 or 10 months. Of course, we're grateful to have AC in the steamy months. Still, I miss the change of seasons and cracking the windows in the house to enjoy the breezes and crisp air. It's refreshing and brings a new energy.
The same is true with work...businesses need to re-energize and take advantage of the many windows of opportunity that are often right in front of our faces.
For entrepreneurs and professionals who want publicity, there is a HUGE window of opportunity to get media attention and "free press"---right now!
NewsFlash: The next 3 months are fresh with topics and timely subjects for interviews and stories in print, radio and TV news (traditional)...
"This kind of thing never happens here."
How many times have you seen and heard that line in the midst of a breaking news story?
Business leaders who think a publicity crisis is "for someone else" are likely to get caught short when something unexpected happens. Hopefully it won't be a massive incident that the networks cover. Still, we must be realistic because a local story can negatively impact your brand reputation, hiring and revenue for years to come.
If a plane or truck crashes into your building, you may find yourself scrambling to craft a statement or press release. A white-collar crime or violent incident can also attract unwanted media attention.
The following 10 points will help you be proactive when dealing with reporters and the public.
1. Have a crisis management plan in place and update it once a quarter. This...
The days of B2B and B2C sales models never existed, according to business author Seth Godin.
During a recent interview, Godin told me that behind every business is a human being who makes purchasing decisions.
Transcript: (Seth Godin) “When you’re selling to a business, you’re not really selling to a business. Businesses don’t buy anything; people buy things.
The person at Ford buying brake lines, doesn’t need brake lines. They need a story to tell their boss. Because they’re not actually on the assembly line, they are the purchaser.
We sell stories. The shift now is that there’s way more people to connect with, which is good. But, those connections are way more difficult because there are way more people to connect with. So, we have this challenge. Which is stop being bureaucratic and understand that people are going to buy a story that increases their status based on what’s important to them.”