Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.
Why are they grumpy, uninterested and non-responsive?
Here’s the secret:
Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.
It's that simple.
I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.
I decided what was newsworthy. I was the gatekeeper.
My audience depended on my sound judgement to share important, compelling and interesting stories that affected them. The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!...
As we wrap up the summer, take time to catch up on some of the goofy business things that may be nagging at you day-to-day. #Energydrains
If you're ready to recharge your battery and kick-start your success, this list will help.
These small tasks can make your life less stressful and easier to manage day-to-day. You may even develop a new habit.
1. Clean up your contact lists and database.
2. Sort through your Favorites and Bookmarks. Categorize them and delete the ones that are no longer relevant.
3. Go paperless when possible. Shred or toss old papers you don’t need.
4. Read the magazines you’ve been saving for the past three months.
5. Get rid of the magazines you’ve been saving for the past three months.
6. Contact someone you admire and ask to interview them for a post or video....
Content often confuses non-writers. However, it doesn’t have to be an energy drain.
Content also has the power to grow your community. And regular posts that are valuable and timely keep you in front of your community. Content grows your tribe. It grows your business and moves you closer to achieving your professional and personal goals.
Let’s get past the confusion and angst that countless business owners endure when trying to generate ideas. Let’s make things easy. Remember, even seasoned marketers and bloggers get stuck occasionally.
No one expects you to be a professional writer so take the pressure off of yourself! You have plenty of knowledge hat potential customers need and want from you. All we have to do is get it out of your head…I promise it won’t hurt!