It was a "thing" back in the day.
And people would say: "Don't blend in with the wallpaper."
Translation: Stand out, get noticed, and be visible.
Don't be a wallflower.
Blending in makes us feel invisible, ordinary, and maybe even dull.
It repels people and opportunities. It happens every day online.
And at conferences. Most people don't seem to mind blending in at industry events.
This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo.
Some of the posts were from past coaching clients.
They are REALLY good at what they do.
They know their sh*t.
They work hard and often exceed their goals.
Why spend time in a booth when you could speak at a workshop down the hall?
To a captive audience who wants to learn from you. And maybe hire you.
Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and...
The best place to be in business is in someone else's head.
Don’t tell prospects everything you do. Introductions are often like that.
A verbal vomit.
Share the right things.
Tell them the right things in an order that makes sense to where they aspire to be.
Our brains need info that flows logically and seamlessly.
Your prospect wants to quickly understand in an easy and clear way what your expertise means to them.
How is your business going to help THEM?
Your introduction and message aren't about you. (Helloooo!)
Oh, people may look interested.
Don't be fooled. Your process and credentials only matter when someone asks about them.
That's because people care about themselves. They want to know how you can make their life easier.
Until then, they don't give a rat’s ass about how you work your magic.
The tricky communication part is that no one tells you this!
People want to be polite (most of the time).
But I know that in business, the best place you can...
Everything you need to blow the doors off your business right now is… between your… ears.
You’ve done the hard work with school, training, and learning new skills.
So, WTF? Why aren't your dream clients coming?
You've gotta get in front of them.
Showing up in a bigger bolder way and stepping into the spotlight may not be for everyone.
But it IS for people who want to share their gifts and story to make a bigger impact.
Plenty of entrepreneurs, coaches, and business leaders are scrambling for new clients. I know it's hard to get noticed in our noisy online world.
But posting awkward dance videos and scrolling for hours can be an energy drain.
I’ve been getting organic leads and clients for years. You may want to consider my process. It sure beats paid ads that rarely convert.
I share my knowledge and story with captive audiences at conferences and meetings. You can, too.
The audience wants to learn from...
Showing up isn’t worth Jack these days.
In fact, it never was.
Showing up AND getting paid to speak up is different.
Because you're communicating in a strategic way that's relevant and meaningful to others. Now that's worth something. It's about selling your expertise AND getting in front of a captive audience (lead gen!).
It’s a smart way of doing business that requires a tinge of boldness and self-confidence.
It’s not about being pushy or arrogant.
It’s knowing deep in your heart that your knowledge and experiences will impact people who hear you.
It’s you knowing that your voice matters.
And it does.
The question is: Are you bold enough to pitch yourself to event organizers who can book you?
Look, anyone can take up space. It's a higher-level conversation when you're paid as a subject matter expert. So...no more hiding.
Here are my 3 top ways to get in the door with people who can book you to speak online and on...
Whether you're a guest on a podcast or you host one, it's super important to be prepared for the right and best conversation.
It starts long before you start recording.
This 3-minute video sheds light on how to find the right show, virtual event, and audience to share your expertise. (Hint: Your interview is an organic lead magnet!)
Click the video above to watch and learn!
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
Today is World Voice Day.
It's a perfect reminder that when you speak — online or in-person —you are merely repeating things you already know.
So, if you want to up-level your business and yourself so that you can truly step into your power and potential, do this:
1. Close your mouth. And watch this 3-minute video. It can change your life.
It's time to learn.
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