One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons and opening the windows in our house.
In San Antonio, the air conditioning is on for 9 or 10 months. Of course, we're grateful to have AC in the steamy months. Still, I miss the change of seasons and cracking the windows in the house to enjoy the breezes and crisp air. It's refreshing and brings a new energy.
The same is true with work...businesses need to re-energize and take advantage of the many windows of opportunity that are often right in front of our faces.
For entrepreneurs and professionals who want publicity, there is a HUGE window of opportunity to get media attention and "free press"---right now!
NewsFlash: The next 3 months are fresh with topics and timely subjects for interviews and stories in print, radio and TV news (traditional)...
In a perfect world, we could put a pushpin on a calendar date and plan out days, weeks and months of special events, announcements, contests and news to share. Wow, an entire road map of content, blog topics and email promos. It would work out just fabulously.
Of course, anyone who has walked the planet for a few decades knows that social media—and breaking news—can quickly push our best-laid plans out the window. If the TV interview you’ve been working on for weeks has arrived but there’s a major earthquake in California, your big moment might be rescheduled—or axed. That’s why you—and your editorial calendar—must be flexible.
First Things First
Though content planning can bring challenges, savvy professionals still keep a framework in place.
Templates that allow you to easily track—and update—content distribution are...