Need fresh and exciting pitches, templates and stories? Join the 21-day Mastermind Publicity Circle!

Stop Selling and Focus on People: My Interview with Seth Godin

 

The days of B2B and B2C sales models never existed, according to business author Seth Godin.

During a recent interview, Godin told me that behind every business is a human being who makes purchasing decisions.

[DOWNLOAD FREE CHEAT SHEET: 99 WAYS TO IMPROVE YOUR COMMUNICATION]

Transcript: (Seth Godin) “When you’re selling to a business, you’re not really selling to a business. Businesses don’t buy anything; people buy things.

The person at Ford buying brake lines, doesn’t need brake lines. They need a story to tell their boss. Because they’re not actually on the assembly line, they are the purchaser.

We sell stories. The shift now is that there’s way more people to connect with, which is good. But, those connections are way more difficult because there are way more people to connect with. So, we have this challenge. Which is stop being bureaucratic and understand that people are going to buy a story that...

Continue Reading...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.