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Too Many Businesses Are Missing Media Interviews Because of This

If you think your inbox is overflowing with junk messages and stuff you don’t care about, what if it were 100x worse? 

This is what reporters are trying to manage.

Every. single. day.

Plus, their jobs are all about tight deadlines, breaking news, crabby bosses, and low pay. 

It's nothing new.

Before technology, reporters were drained by irrelevant faxes and phone calls.

Pointless pitches that aren't clearly valuable to their audiences.

Maybe you're wondering why you get crickets when emailing a 3-page self-serving story idea about your book???

You know, the one with 6 attachments, 27 links, and 14 questions.

Reporters need to see something interesting that jumps off the screen.

So how do you grab the attention (and trust) of the media so that you land a coveted interview?

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When you know why your story is relevant to a reporter and their audience, there's a shift. 

You have to know what...

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The Secret to Getting Reporters to Notice You—and Give You Free Publicity

A magazine reporter, Rasheeda, emailed me to request an interview.

No pitching.

No press releases.

No chasing.

Rasheeda—who writes about nonprofit associations—contacted me late Monday.

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After exchanging four quick emails, we had the logistics down and the phone interview confirmed for Tuesday morning. 

That’s it.

It can be this easy.

How did Rasheeda find me?

I had been showing up and offering free resources and value in a group we both belong to (not on Facebook)

Rasheeda was watching.

That was in early 2020.

She first contacted me in March, 2020 when the pandemic hit.

Rasheeda was interviewing a few PR people about the importance of nonprofits having crisis communication plans.

She had seen my posts and poked around my website.

The article ran, I thanked her and that was it.

Within just three months of Rasheeda’s first article...

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A News Reporter Dishes on Why Your Pitches Are Being Ignored—and How to Fix Them

Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.

Why are they grumpy, uninterested and non-responsive?

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Here’s the secret:

Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.

It's that simple.

I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.

I decided what was newsworthy. I was the gatekeeper.

My audience depended on my sound judgement to share important, compelling and interesting stories that affected them.  The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!  

...
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5 Common Rookie Mistakes to Avoid When Looking for Publicity

“If you want to attract media attention, think like a reporter.”

It’s something many professionals who want to be more visible must learn. But what does it mean? How do reporters think? And why do you need to be privy to this information?

You can’t effectively pitch stories to anyone in traditional or social media if you don’t understand how their minds operate.

How do journalists, bloggers and podcasters decide what is newsworthy and what gets tossed?

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I was a news reporter. Please, allow me to share these five common rookie mistakes small business owners should avoid when looking for publicity:

Rookie Mistake #1. I can sell my products and services with an article, post or interview. It’s all about me! When pitching a self-serving story that fails to connect with a specific audience, you’re missing an...

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