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Why the World Needs to Hear Your {Real} Story

She was molested by her father.
 
She was raped. Twice.
 
She suffered a traumatic brain injury and couldn’t leave her house for months.
 
He was teased incessantly for stuttering as a child.
 
She was in a psychiatric hospital many times—against her will.
 
He is an alcoholic who lost his driving privileges.
 
These are my clients.
 
They are speakers, advocates, coaches, therapists, authors, and consultants.
 
Most share their stories because they want to impact others. They want to heal.
 
Infusing personal stories in our businesses—online or onstage—cracks open our humanness.
 
It’s about the revelation.
 
An exceptional story exposes our mic-drop lessons that impact others, emotionally and spiritually.
 
Granted, sharing deep shame is not for everyone.
 
If you do feel called to use your voice and share your story, know...
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Your Big Wins Don't Matter; This Is the Story Prospects Really Want to Hear

There’s long been hype about thinking big and dreaming big.

You know the adage, shoot for the moon. If you miss, you’ll hit the stars.

That’s lovely and inspiring.

But, it doesn't work for entrepreneurs who want more visibility and clients.

Here’s why.

People don't care much about the “big” events in our lives.

The graduations, certifications, weddings, or other "moon and stars" milestones.

Formal events tend to feel staged and predictable.

They're boring.

Same for our introductions, stories, and "About Me" pages.

If they are filled with milestones, people lose interest.

Look, prospects will get to your qualifications.

First, though, you've gotta show up real and relatable.

Like a human being who is easy to connect with.

That's why successful speakers and entrepreneurs pay close attention to ordinary (smaller) moments.

The gold in your story is the seemingly mundane smaller things in life that have deeply affected you.

Ordinary moments often morph...

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Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

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