"Just show up, share some value and post consistently."
Entrepreneurs and coaches who want to be seen and heard must know how to show up. Because showing up with valuable content brings credibility and clients.
Your content is your ticket to business growth.
But what does showing up as your true self (ok, the dreaded word "authentic") really mean???
How do you...
Comment on an active thread in a way that's not salesy or pushy?
Figure out what people want from you?
Avoid embarrassing yourself in front of everyone on the Internet??
You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.
If you want more clients, you've got to share your message online with pride. The business will follow.
Your message = money
Publicity = profits
Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.
Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.
Why are they grumpy, uninterested and non-responsive?
Here’s the secret:
Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.
It's that simple.
I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.
I decided what was newsworthy. I was the gatekeeper.
My audience depended on my sound judgement to share important, compelling and interesting stories that affected them. The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!...
Do you feel like you can write or talk about anything and everything, except for your own experience and journey?
You’re not alone.
You may feel like you need to cram your whole life story into one sentence. Other times you need to hand over a novel.
Writing a professional bio can be challenging because these days, one size does not fit all.
Take the time to prep these four variations of your bio so that you're prepared and confident anytime, anywhere.
Start big! Write (or update) your professional bio similar to a LinkedIn profile. Think 300 words or so.
Use the full bio as a baseline for the next few.
Short Paragraphs for Speaking Engagements + Interviews
You’ll probably find yourself using this one most often. I recommend pulling 8-10 short sentences from your full bio. They don’t...