No clue about algorithms.
No money for ads.
You can STILL grow your business and always have warm leads when you learn the strategy I've been using for 20+ years.
I explain it in the video above. Check it out!
Are your teeth visible in your profile pictures online?
This is not a trick question, it's quite important in how people perceive you. And how you communicate.
I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix.
Click the 3-minute video above for the details.
Plus...I've included something fun for you about why body language is critical in our communication.
Are you smiling with your teeth showing in your pictures? Comment below!
Speaker Rant Here:
You wanna become a paid speaker so you can share your stories and change lives.
There's a huge mistake that beginners make that I want you to avoid at all costs.
This is the 3rd time in a few weeks I've heard something like this.
A connection on LinkedIn posted this today and I cringed. You should never experience this!
Look, a keynote is VERY different than a breakout session.
In how you craft your...
Stories and the flow of your talk
And your mindset!
A true professional speaker who gets paid to present time and time again asks the right questions from the moment they are hired so that they are absolutely in their power and can blow the doors off their presentation!!
My coaching clients know that walking into a surprise is not professional.
If you're wanting to get serious about becoming a paid speaker, let's hop on a free Story Power Session strategy call. Click this link to apply.
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined!
Yep, John Woods beat a big competitor in the employee health benefits field.
The contract was worth $61,000.
Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )
How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?
John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me.
And I immediately nailed John's real issue.
It had ZILCH to do with marketing.
John had to clear out the blocks around his internal story and self-worth.
John had never heard this from other coaches or consultants.
He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him.
Bottom line: If...
I want to get in front of people who can hire me; I want to grow my business!
That’s what I’ve been hearing these past few weeks on social media and from my own client calls.
Look, social media gives each of us access to the masses.
So, it’s not hard to get in front of people—even the right people who are your dream clients.
Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.
It’s this: What do you SAY when you get in front of your peeps?
If you’re like most of my clients, when we first start working together, they say the same thing.
You’re not alone…
Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards.
Watch this video for a a priceless lesson on business growth, questions and paying attention.
"Just show up, share some value and post consistently."
Entrepreneurs and coaches who want to be seen and heard must know how to show up. Because showing up with valuable content brings credibility and clients.
Your content is your ticket to business growth.
But what does showing up as your true self (ok, the dreaded word "authentic") really mean???
How do you...
Comment on an active thread in a way that's not salesy or pushy?
Figure out what people want from you?
Avoid embarrassing yourself in front of everyone on the Internet??
You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.
If you want more clients, you've got to share your message online with pride. The business will follow.
Your message = money
Publicity = profits
Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.
Hundreds of people over the years have asked me why reporters and podcasters are so dang hard to reach.
Why are they grumpy, uninterested and non-responsive?
Here’s the secret:
Ninety-five percent of the pitches and “great story ideas” that are sent are irrelevant. They aren't newsworthy. They aren't valuable and “worthy” of an audience’s attention and interest.
It's that simple.
I was a radio news reporter and on-air anchor. I received thousands of pitches during my 10-year career in newsrooms in New Jersey and New York.
I decided what was newsworthy. I was the gatekeeper.
My audience depended on my sound judgement to share important, compelling and interesting stories that affected them. The same is true today with reporters—and podcasters. They want subject matter experts—people like YOU!...
Do you feel like you can write or talk about anything and everything, except for your own experience and journey?
You’re not alone.
You may feel like you need to cram your whole life story into one sentence. Other times you need to hand over a novel.
Writing a professional bio can be challenging because these days, one size does not fit all.
Take the time to prep these four variations of your bio so that you're prepared and confident anytime, anywhere.
Start big! Write (or update) your professional bio similar to a LinkedIn profile. Think 300 words or so.
Use the full bio as a baseline for the next few.
Short Paragraphs for Speaking Engagements + Interviews
You’ll probably find yourself using this one most often. I recommend pulling 8-10 short sentences from your full bio. They don’t...
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