How to Plan Your 2020 Content Calendar and Get More Visibility

 

Posting valuable content consistently can quickly attract a community of followers and build your credibility.

Trust me, planning out your posts, Instagram stories and videos is much better than treating your calendar as a crapshoot. Showing up for your audience with solid content helps build relationships, trust, and business.

{RELATED: COMMUNICATE WITH CONFIDENCE IN 2020. SIGN UP FOR PRIVATE 1:1  COACHING WITH SUSAN AND GET OUT OF YOUR OWN WAY} 

As your online visibility increases, let's be intentional about your media visibility, too.

In a new webinar, I share the four kinds of content you can create to fill your content calendar (also called an "editorial calendar.")

Let's go day-by-day, week-by-week so it is manageable and actually...fun! It's easier than you may imagine because you're talking about your passion and niche while helping others overcome a challenge. 

Inside the webinar, (19:00 on the video counter), you'll get right to the part where I teach about...

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7 Tips on Creating—and Managing Your Content Calendar  

In a perfect world, we could put a pushpin on a calendar date and plan out days, weeks and months of special events, announcements, contests and news to share. Wow, an entire road map of content, blog topics and email promos. It would work out just fabulously.

[RELATED: To continue learning about communicating with confidence and clarity, join Communication Nation on Facebook.] 

Of course, anyone who has walked the planet for a few decades knows that social media—and breaking news—can quickly push our best-laid plans out the window. If the TV interview you’ve been working on for weeks has arrived but there’s a major earthquake in California, your big moment might be rescheduled—or axed. That’s why you—and your editorial calendar—must be flexible.

First Things First

Though content planning can bring challenges, savvy professionals still keep a framework in place.  

Templates that allow you to easily track—and...

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Opening the Window of Opportunity

One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons and opening the windows in our house.

In San Antonio, the air conditioning is on for 9 or 10 months. Of course, we're grateful to have AC in the steamy months. Still, I miss the change of seasons and cracking the windows in the house to enjoy the breezes and crisp air. It's refreshing and brings a new energy. 

The same is true with work...businesses need to re-energize and take advantage of the many windows of opportunity that are often right in front of our faces.

[RELATED: Stuck for Fresh Content? Create 30 Topics in 30 MINUTES IN ANY NICHE. DOWNLOAD THE FREE #30/30 GUIDE HERE] 

For entrepreneurs and professionals who want publicity, there is a HUGE window of opportunity to get media attention and "free press"---right now!

NewsFlash: The next 3 months are fresh with topics and timely subjects for interviews and stories in print, radio and TV news (traditional)...

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7 Tips on Creating — and Managing — Your Social Media Content Calendar  

In a perfect world, we could put a pushpin on a calendar date and plan out days, weeks and months of special events, announcements, contests and news to share. Wow, an entire road map of content, blog topics and email promos. It would work out just fabulously.

[FREE DOWNLOAD: CREATE 30 TOPICS IN 30 MINUTES--IN ANY NICHE! CLICK HERE TO GET THE #30/30 GUIDE]

Of course, anyone who has walked the planet for a few decades knows that social media—and breaking news—can quickly push our best-laid plans out the window. If the TV interview you’ve been working on for weeks has arrived but there’s a major earthquake in California, your big moment might be rescheduled—or axed. That’s why you—and your editorial calendar—must be flexible.

First Things First

Though content planning can bring challenges, savvy professionals still keep a framework in place.  

Templates that allow you to easily track—and update—content distribution are...

Continue Reading...
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