It was a "thing" back in the day.
And people would say: "Don't blend in with the wallpaper."
Translation: Stand out, get noticed, and be visible.
Don't be a wallflower.
Blending in makes us feel invisible, ordinary, and maybe even dull.
It repels people and opportunities. It happens every day online.
And at conferences. Most people don't seem to mind blending in at industry events.
This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo.
Some of the posts were from past coaching clients.
They are REALLY good at what they do.
They know their sh*t.
They work hard and often exceed their goals.
Why spend time in a booth when you could speak at a workshop down the hall?
To a captive audience who wants to learn from you. And maybe hire you.
Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and...
Everything you need to blow the doors off your business right now is… between your… ears.
You’ve done the hard work with school, training, and learning new skills.
So, WTF? Why aren't your dream clients coming?
You've gotta get in front of them.
Showing up in a bigger bolder way and stepping into the spotlight may not be for everyone.
But it IS for people who want to share their gifts and story to make a bigger impact.
Plenty of entrepreneurs, coaches, and business leaders are scrambling for new clients. I know it's hard to get noticed in our noisy online world.
But posting awkward dance videos and scrolling for hours can be an energy drain.
I’ve been getting organic leads and clients for years. You may want to consider my process. It sure beats paid ads that rarely convert.
I share my knowledge and story with captive audiences at conferences and meetings. You can, too.
The audience wants to learn from...
Showing up isn’t worth Jack these days.
In fact, it never was.
Showing up AND getting paid to speak up is different.
Because you're communicating in a strategic way that's relevant and meaningful to others. Now that's worth something. It's about selling your expertise AND getting in front of a captive audience (lead gen!).
It’s a smart way of doing business that requires a tinge of boldness and self-confidence.
It’s not about being pushy or arrogant.
It’s knowing deep in your heart that your knowledge and experiences will impact people who hear you.
It’s you knowing that your voice matters.
And it does.
The question is: Are you bold enough to pitch yourself to event organizers who can book you?
Look, anyone can take up space. It's a higher-level conversation when you're paid as a subject matter expert. So...no more hiding.
Here are my 3 top ways to get in the door with people who can book you to speak online and on...
No clue about algorithms.
No money for ads.
You can STILL grow your business and always have warm leads when you learn the strategy I've been using for 20+ years.
My clients, including Maria Swann, use this strategy. Maria now has wait lists--and higher rates! You can, too.
I explain it in the video above. Check it out!
Are your teeth visible in your profile pictures online?
This is not a trick question, it's quite important in how people perceive you. And how you communicate.
I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix.
Click the 3-minute video above for the details.
Plus...I've included something fun for you about why body language is critical in our communication.
Are you smiling with your teeth showing in your pictures? Comment below!
The days of B2B and B2C sales models never existed, according to business author Seth Godin.
During a recent interview, Godin told me that behind every business is a human being who makes purchasing decisions.
Transcript: (Seth Godin) “When you’re selling to a business, you’re not really selling to a business. Businesses don’t buy anything; people buy things.
The person at Ford buying brake lines, doesn’t need brake lines. They need a story to tell their boss. Because they’re not actually on the assembly line, they are the purchaser.
We sell stories. The shift now is that there’s way more people to connect with, which is good. But, those connections are way more difficult because there are way more people to connect with. So, we have this challenge. Which is stop being bureaucratic and understand that people are going to buy a story that increases their status based on what’s important to them.”
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