If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
You can create stellar content without having to write anything.
Look, I get it. Not everyone is a writer.
And the good news is…not everyone is a reader.
Keeping this in mind—and ever-changing algorithms—successful marketing strategies include a mixed bag of content formats.
A variety of formats will improve your SEO rankings – and grow your business.
Here are 3 ways for non-writers to easily create fresh content:
Compile a round-up post. Listening to a webinar or training with a well-known leader in your industry. With basic notes or a recording, you can craft a post of “10 Takeaways” from the program. This is called “curated...
On Monday night, a young man who calls himself an “unsigned artist” on Clubhouse was in a room (similar to a chat) with me and 250 others.
The topic was speaking with confidence.
The man raised his hand, asking for feedback on a poem about the ruthless streets and people he’s known all his life.
Clubhouse is an audio-only app, so everyone in the room could only hear this man’s voice.
A deep baritone enveloped with the thickness of the streets.
His avatar was a logo; we had no idea what he looked like.
We went merely by the sound of his voice, his mumbled words, his quick cadence.
It was nearly impossible to understand his words.
He raced awkwardly through his poem and asked for feedback.
He apologized for sounding “so ghetto."
One of the moderators on stage with me asked him respectfully to slow down, enunciate and recite the poem again.
The feedback came in heaps of praise and love for this young man who...