If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
He had the stories in his heart and his head.
But David couldn’t get them out on paper.
No, it wasn’t a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35 years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
It could be a tough crowd.
"Just show up, share some value and post consistently."
Entrepreneurs and coaches who want to be seen and heard must know how to show up. Because showing up with valuable content brings credibility and clients.
Your content is your ticket to business growth.
But what does showing up as your true self (ok, the dreaded word "authentic") really mean???
How do you...
Comment on an active thread in a way that's not salesy or pushy?
Figure out what people want from you?
Avoid embarrassing yourself in front of everyone on the Internet??
You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.
If you want more clients, you've got to share your message online with pride. The business will follow.
Your message = money
Publicity = profits
Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.