Nobody’s Talking at the Airport—and That’s a Problem

I flew from Texas to New Jersey a few days ago.
 
I saw really long, beautiful lines at the airports.
 
Lines to check bags.
 
Lines to get through security.
 
Lines to buy food.
 
Certainly, a lovely sight as we emerge from the Pandemic.
 
Still, one thing really frightened me.
 
Even with the big crowds, the noise levels were incredibly low.
 
There wasn’t much chatter.
 
Or small talk.
 
Everyone was keeping to themselves.
 
Everyone was plugged into technology with earbuds that kept them closed off from the real-life experience of being out with other human beings.
 
And it’s not just at the airport.
 
It’s everywhere…the store, restaurants, the gym.
 
Our faces are in our phones.
 
Our brains are distracted and somewhere else.
 
Our earbuds turn us inward and keep us stuck in our own heads. In...
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Your Most Valuable Piece of Content Isn't What You Think

If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:

Most people don’t feel comfortable talking about themselves online. 

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Even those with exceptional talents and experience. 

They shrink back from sharing their stories. 

They say too much…or the wrong things..so prospects click somewhere else.

They “kind of” think they have a story that’s worthy of sharing.

Still, deep down inside they’ve convinced themselves otherwise. 

These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit. 

It’s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it. 

Then I get the follow-up DM:

  • I need...
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How to Captivate Audiences with Heartfelt Stories

He had the stories in his heart and his head.

But David couldn’t get them out on paper.

No, it wasn’t a sales presentation or media coaching.

David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.

He had a personal communication project that was new to me.   

Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35  years in the news and communication industry.

But never one like this.

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David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.

This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.

People would be watching.

And judging.

It could be a tough crowd.

And David—whom...

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5 Common Rookie Mistakes to Avoid When Looking for More Clients

"Just show up, share some value and post consistently." 

Entrepreneurs and coaches who want to be seen and heard must know how to show up.  Because showing up with valuable content brings credibility and clients. 

Your content is your ticket to business growth. 

But what does showing up as your true self (ok, the dreaded word "authentic") really mean???

How do you...

Comment on an active thread in a way that's not salesy or pushy? 

Figure out what people want from you? 

Avoid embarrassing yourself in front of everyone on the Internet?? 

You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.  

If you want more clients, you've got to share your message online with pride. The business will follow.   

Your message = money

Publicity = profits  

Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.

You...

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Stop Ruining Your Introduction

Mesmerizing.
 
When I heard it, I was absolutely floored.
 
It’s a word people don’t just throw around…like awesome. Or cool. 
 
A client who had just finished the last round of Story Magnets confided in me on our final private coaching call that she finds me mesmerizing.
  
Others in the group had lots of accolades…and, more important…fast results with their new 30-second story and the longer version of their story.
But mesmerizing?
 
OK, I'll admit, I was ringing the bell over here!
 
And I have to tell you, I couldn’t believe she was talking about me.
 
I reflected back on our 5 weeks together in Story Magnets and thought:
All I was doing was “my job.”
 
And in doing my job and “just being me,”...
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