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What it Means to Get in Front

People often ask me about the "official" name of my publicity training company, Get in Front Communications.

Get in Front is a constant reminder to me to be proactive. It goes back to one of my "signature stories" when I speak and train people. It's about my husband Andrew, our son Danny, and the game of ice hockey.

When Danny was seven-years-old and learning to play hockey, Andrew, who has been on skates since he was four, told him, "Get in front of the net, the puck, and  the other players."

Danny didn't understand, and with a puzzled look and a shrug of his shoulders, he quizzically asked, "Why? Why should I get in front?"

Andrew's response was simple and it applies to each of us.

"Because that's where all the action is. Nothing exciting happens to the guys who hang out in the back. Get in front of the net, the puck, and the other players. Get in front and make...

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