If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
He had the stories in his heart and his head.
But David couldn’t get them out on paper.
No, it wasn’t a sales presentation or media coaching.
David was an accomplished project manager and engineer who was referred to me by a mutual business acquaintance.
He had a personal communication project that was new to me.
Look, I had ghostwritten nearly 1,000 posts, articles, bios, speeches, editorials and messages during my 35 years in the news and communication industry.
But never one like this.
David needed a Father of the Bride speech for his daughter Melissa’s rehearsal dinner.
This was big; 150 people at the dinner and 500 for the wedding the next day. David knew some of the guests intimately; the others he had never met.
People would be watching.
It could be a tough crowd.
I used to say that business cards weren’t going out of style anytime soon. With COVID-19, we're clearly not handing them out at meetings like we were pre-pandemic.
No worries. There are still plenty of meaningful ways to network in a virtual environment. The best news — no extra Zoom meetings required!
You can build a quality network to grow your business with the platforms right at your fingertips.
These days there’s a Facebook group for just about everything.
Here's the key to finding the right one to grow your business. Join the groups and chats where your ideal client spends time.Know where they are...and GO THERE. In my brilliance, I call this the "Know and Go " strategy.
Then, jump into discussions to connect with others who have pain points around your expertise. Build rapport and a connection...and Be the Solution. More brilliance: This is the B.S. strategy.
When networking online:
One of the things I missed the most when we moved from New Jersey to Texas is the change of seasons and opening the windows in our house.
In San Antonio, the air conditioning is on for 9 or 10 months. Of course, we're grateful to have AC in the steamy months. Still, I miss the change of seasons and cracking the windows in the house to enjoy the breezes and crisp air. It's refreshing and brings a new energy.
The same is true with work...businesses need to re-energize and take advantage of the many windows of opportunity that are often right in front of our faces.
For entrepreneurs and professionals who want publicity, there is a HUGE window of opportunity to get media attention and "free press"---right now!
NewsFlash: The next 3 months are fresh with topics and timely subjects for interviews and stories in print, radio and TV news (traditional)...