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10 Tips on How Successful Brands Manage a Media Crisis

"This kind of thing never happens here."

How many times have you seen and heard that line in the midst of a breaking news story?

Business leaders who think a publicity crisis is "for someone else" are likely to get caught short when something unexpected happens. Hopefully it won't be a massive incident that the networks cover. Still, we must be realistic because a local story can negatively impact your brand reputation, hiring and revenue for years to come.

If a plane or truck crashes into your building, you may find yourself scrambling to craft a statement or press release. A white-collar crime or violent incident can also attract unwanted media attention. 

[GUIDE: HOW TO BUILD LASTING RELATIONSHIPS WITH REPORTERS AND GET YOUR STORY COVERED. CLICK HERE FOR FREE PDF DOWNLOAD] 

The following 10 points will help you be proactive when dealing with reporters and the public.      

1. Have a crisis management plan in place and update it once a quarter. This...

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