You Have Ideas – but You Believe You Have 'No Idea Where to Start'

Entrepreneurs are rarely short on ideas. 

And then we tell ourselves: I have no idea where to start.  

Let's ban the phrase, I have no idea where to start. 

It’s a familiar and comfortable narrative that has you brainwashed into believing you're stuck.

I’m calling you out on this BS because your internal story is blocking your business growth. 

You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.

Here's the thing. 

Your internal messaging is more important than anything else.

Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.

Our words create our worlds.

 And our communication is “an inside job” that no SEO guru can tweak. 

When you start with Step 1 and commit to cleaning up your internal story, you'll have: 

 Qualified leads and decision-makers joining your list and...

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business! 

That’s what I’ve been hearing these past few weeks on social media and from my own client calls. 

Look, social media gives each of us access to the masses.

So, it’s not hard to get in front of people—even the right people who are your dream clients. 

Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.

It’s this: What do you SAY when you get in front of your peeps?

If you’re like most of my clients, when we first start working together, they say the same thing.

You’re not alone…

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up. 
  • Heidi knew she...
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How Clients Use My Story Strategies to Shine in Media Interviews — and Sales Calls

 

My coaching client, attorney and DEI advocate Diana Patton, beautifully used the ‘bridge and guide’ technique I teach for messaging and introductions.

She seized the opportunity to self-promote during a recent morning TV interview.

The original topic for Diana’s segment was health and wellness.

So, how was Diana able to blend and weave in her angle about the advocacy and diversity work she does?

It’s all about paying deep attention in media interviews...and sales conversations.

I teach you how to listen closely and think on your feet so that you know precisely where and how to weave in your sound bites, control your message, and self-promote with confidence.

Conversations will flow naturally and easily while you stay on point.

Take a look.

And if you want to talk strategy around your story and how to share it with dream clients, apply now for a free Story Power Session.

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How Not to Screw Up Your Credibility and Introduction

 

 Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards. 

Watch this video for a a priceless lesson on business growth, questions and paying attention. 

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Nobody’s Talking at the Airport—and That’s a Problem

I flew from Texas to New Jersey a few days ago.
 
I saw really long, beautiful lines at the airports.
 
Lines to check bags.
 
Lines to get through security.
 
Lines to buy food.
 
Certainly, a lovely sight as we emerge from the Pandemic.
 
Still, one thing really frightened me.
 
Even with the big crowds, the noise levels were incredibly low.
 
There wasn’t much chatter.
 
Or small talk.
 
Everyone was keeping to themselves.
 
Everyone was plugged into technology with earbuds that kept them closed off from the real-life experience of being out with other human beings.
 
And it’s not just at the airport.
 
It’s everywhere…the store, restaurants, the gym.
 
Our faces are in our phones.
 
Our brains are distracted and somewhere else.
 
Our earbuds turn us inward and keep us stuck in our own heads. In...
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5 Common Rookie Mistakes to Avoid When Looking for More Clients

"Just show up, share some value and post consistently." 

Entrepreneurs and coaches who want to be seen and heard must know how to show up.  Because showing up with valuable content brings credibility and clients. 

Your content is your ticket to business growth. 

But what does showing up as your true self (ok, the dreaded word "authentic") really mean???

How do you...

Comment on an active thread in a way that's not salesy or pushy? 

Figure out what people want from you? 

Avoid embarrassing yourself in front of everyone on the Internet?? 

You can't be seen as a credible go-to expert in your niche if you're always questioning your self-worth and value.  

If you want more clients, you've got to share your message online with pride. The business will follow.   

Your message = money

Publicity = profits  

Showing up in groups, chats and podcasts means you have deep-rooted confidence and belief in yourself.

You...

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How to Stand Out on Social Media

So many  folks are grappling with the question: How can I get noticed when there  are millions of people on the internet?

I get this question time and time again so I want to share my secret stand out skills. They apply to you as well. 

{LEARN THE 3 KEYS TO SHAMELESS SELF-PROMOTION. CLICK HERE TO JOIN THE FREE 3-DAY CHALLENGE!} 

Let's go back to pre-social media before t{he onslaught of technology. 

Think 1970-ish. Think experiential learning. 

The real lessons on how to stand out for me came from my home life, not my work life.

It's done the same way today, whether you're on Zoom webinar, a group meeting or in person. We are all...still people.  

Finding your way

I learned how to get people's attention from my extended family, especially on my mom's side. We are all incredibly close with cherished relationships with many cousins and relatives.

East Coast. Boisterous. Quick-witted.

And there are a lot of us. 

Even though I’m the...

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How to Be Visible in a Noisy Content World

I’m a middle child, and, over the years, people have asked me how I managed to get noticed. After all, my older sister was the (almost) perfect “Marcia Brady,” and my younger sister was “the baby” who could do no wrong.

The real lessons, however, on how to stand out, came from my extended family, sprinkled across New Jersey and New York.

[RELATED: FREE DOWNLOAD: CREATE 30 TOPICS IN 30 MINUTES FOR ANY NICHE! CLICK HERE TO GET THE #30/30 GUIDE.]  

I didn’t truly understand how “different” we were until I had children of my own. My “kids”—now 25 and 23—asked me questions when they were younger that most parents DON’T hear:

  • Is our family loud?
  • How did everyone get to be so funny?
  • How do you come up with these 1-liners?
  • Is it OK that I’m nervous to talk 'cause I’m not really funny?
  • How do I get to be in the spotlight when there are 40 people around the table?

I’ve been incredibly...

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