You Don't Need Media to be Wildly Successful. You Need This...

There’s 1 thing I despise about people in public relations and the online marketing space. 

You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona. 

They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS JAN. 20. CLICK TO SAVE YOUR SEAT!}

But there’s a catch.

They deliver sound bites and temporary confidence for your 15 minutes of fame. 

Temporary doesn’t cut it for experienced, savvy entrepreneurs.

Look, I started my business as a media relations and PR company in 2000.

I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews. 

And here’s what I know 1,000% that you may not realize. 

Media attention rarely brings lasting success or self-assuredness.

It doesn't have...

Continue Reading...

You've Got to Avoid This Word When Introducing Yourself

Hubs and I spent the end of the summer at the Jersey shore.

It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.

So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.

It's our 3rd visit to the restaurant in a week.

[RELATED: FREE GUIDE: HOW TO SPEAK IN SOUND BITES SO PEOPLE WANT TO BUY FROM YOU. CLICK HERE TO ACCESS IT NOW]

We’re practically "regulars." The workers recognize us.

We like them…and the fact that there are no breakfast tacos. Nope.

In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.

As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.

I tell her we love the place.

I curiously ask if she's the owner.

Her response floors us.

"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.

Hubs and I quickly glare at one another.

At the same time, we say:...

Continue Reading...

Your Story Is Right Under Your Nose

Are you busy scrambling to figure out how much to share, what to say, and how to reach your prospects?

Well, all the stories you need are right here… right now.

They’re literally under your nose. Let me share a quick story with you as an example.

One of my clients is working with me to get clarity on her message.

She’s hyper-focused on sharing the “right” story so she can attract dream clients who will love her new offerings and enroll in them.

So, on a recent coaching call, we hopped on Zoom and exchanged some pleasantries.

And she shared that the past week had been off-the-charts stressful.

Her college-age, athletic son had suddenly become really sick and needed two emergency surgeries.

She had been traveling and told me the remarkable story of her flight back home to her family.

Serendipitously, she found herself seated next to a pastor’s wife who offered comfort and conversation.

Both women were super grateful for the encounter. She walked...

Continue Reading...
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.