Most entrepreneurs enjoy a flood of ideas, creativity and a-ha moments.
How do you explain your idea to someone else, especially a busy reporter or online influencer who receives irrelevant email and phone pitches daily?
Here’s the secret: Take out your business card. Write your idea on the back of your card. If it doesn’t fit, rip it up and throw it out. Nobody is going to understand it if it’s not clear, concise and compelling.
The “business card” approach is how you have to think of your pitches to reporters and online influencers. When emailing a pitch, for example, all you have is a few words in the subject line to grab someone’s attention.
The subject line must be a magical combination of just the right words…and in the right order. You’ll have to practice and edit. Being clear—and brief—are critical when trying to get publicity to grow your influence and business.
If your message, idea or pitch isn’t clear in your own mind, you’re not going to be able to communicate it effectively to others. If you send confusing emails, you’ll quickly lose credibility with the media. The interview will go to someone else.
So, if your pitch doesn’t fit on the back of a business card, start tweaking it before you approach a decision-maker.