Susan Young

No-nonsense. Award-winning. Story + Sales Coach.  

Everyone has a story worth sharing.

Here's mine...


I didn’t speak until I was 4-years-old. 

My parents thought I was deaf, but the doctor said I was fine. I just didn’t “need” to talk. If I was hungry, I banged on the refrigerator.   

Instead of talking, I listened and watched. I was curious. 

I went to college, and ironically, I majored in Mass Communication. I found the campus radio station and was smitten.  

After graduation, I was on the radio every day for 10 years. I was an on-air news reporter in the New Jersey/New York media market, the most competitive in the U.S.  

I’ve interviewed everyone from homeless people to presidents.

I’ve won awards. 

I was paid to be curious, ask good questions, and share other people’s stories

But there was a price to pay. 

Along the way, I lost myself. 

I took it to heart when my sister would say she loved hearing me on the radio so she could turn it off. At home, she had to listen.

Maybe you can relate to not being heard. Or seen. 

So, I took my news expertise to the state capitol in New Jersey. I ran the Governor’s Office of Radio and TV. Then, I was a PR director at a nonprofit.  

In 2000, the entrepreneurial bug bit. I opened my PR company and began embracing MY story.

I connected the dots between storytelling, curiosity, and sales so people could buy.

I grew to multiple 6 figures without technology, a budget, or a team.  

Today, I teach entrepreneurs how to boldly share their story, so they have more clients, visibility, and impact. 

If you’re looking for a lead magnet, look in the mirror!😍😍

You are it. You are the message! 


  • Certified Practitioner in Neurolinguistic Programming (NLP), 2009 
  • The Associated Press
  • The New Jersey Broadcasters Association
  • Entrepreneur of the Year, Edison, NJ Chamber of Commerce
  • Named one of the ‘Top 75 Badass Women on Twitter’


"Sue is a caring, competent powerhouse who models what she teaches. She is worth the investment! "

Laura Schmidt

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Story Power Session Today!

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* Explore how to encapsulate all of your experience into a magnetic story

* Identify blocks that can quickly move you into a power mindset

* Offer clarity on your next steps to become a trusted leader in your field


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