Get In Front Communications Media Expert College Guest Speaker

Corporate Keynote
Media Relations Specialist
Susan Young
 Professional Speaker,
Author, Media Advisor &
Award-Winning Entrepreneur
Professional Seminar Speaker
College Motivational Speaker
Susan Young is a certified practitioner in Neurolinguistic Programming (NLP)
Entrepreneur Award
Life's A Pitch e-Zine

Tune In: Don’t Forget About Radio

(Cont'd)

 ...offer to do a quick phone interview. The key is to think fast on your feet so when the housing market figures are released, you get through first---before your competition. Or if a celebrity couple announces a split or Paris Hilton gets hauled off to jail again, your law firm or psychologist can offer comments.
2 -
  Most radio interviews for sound bites within newscasts can be done on the phone. Be sure that you use a clean phone line, preferably not a cell phone or one with call waiting that may click periodically. Make sure there’s no background noise. A radio news reporter typically needs less than 5 minutes on the phone, just enough to record the conversation and edit it into 10-20 second sound bites (snippets). Then they’ll write the news copy around what you said, probably from a press release or wire story and insert your voice on tape into the newscast.
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   Look for opportunities for longer interviews on public affairs shows. These are ideal for nonprofits. Radio and television stations are required by law to broadcast a certain number of hours of community service programming. Most air during early morning hours on the weekends and have loyal listeners, including politicians, CEO’s and local movers and shakers. Many of these shows are 15-30 minutes in length and are taped in advance so while you’re snoring away, the show you taped on Tuesday afternoon is airing. These public affairs shows are wonderful ways to showcase your organization without being pressed for time. You can discuss history, mission, share a brief success story, promote upcoming events and other key priorities that wouldn’t be covered in a 20 second sound bite in a newscast. Of course there’s plenty of time to mention your website and contact information too.

The key with radio is to keep it simple. When preparing for interviews, write a post it with some quick punchy sound bites that are concise, compelling and easy to understand. Be able to state your point or explain a complicated program in literally one sentence that a 3rd grader can digest. The radio reporters will love you!

Susan Young and Get In Front Communications successfully helps businesses, non-profits and professional trade associations to increase their publicity, name recognition and revenues. Call (210) 375-6422, or visit www.getinfrontcommunications.com.
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