On-line News

(Cont'd)

...in getting your message out to reporters.

Here are some tips:

1. Dedicate a button or tab on your website for the media. You can include in your online newsroom some recent press releases, a statement or quote from your CEO on an important news story in your industry and contact information if a reporter needs to reach a PR person. Make sure that person is available 24/7.
2. Start a weblog (blog) with some timely and interesting comments from your CEO on news that affects your industry and clients. Promote it in your newsletters, ads, and website so people will begin to utilize it and share it with others. Create that “buzz.”
3. Keep it current. You may want to have an archive of press releases or photos and captions from past events, but keeping it up-to-date is important. The Internet moves at a fast pace, so keeping a promo or save the date for an event that already passed can quickly cut your credibility.

If you aren’t as up to speed as you could be on webcasts, blogs, podcasts and other technology, there are plenty of quick classes that you can take to get some fresh ideas and catch up.

Incorporating the power of the Internet in your overall communications plan is essential.